Mykola M.

Most subscription apps waste 50–70% of their ad budget. Not because of bad creatives. Because nobody did the math before spending. I specialize in paid growth for SaaS and subscription apps — AI tools, mobile products, trial-based businesses. Before I touch an ad account, I reverse-engineer the unit economics: what CAC your LTV can support, what Trial-to-Paid rate you need to break even, what funnel CVR will make the numbers work. I start here. The system I build around your numbers: Every campaign runs inside a structured decision framework — hard-coded scale triggers, kill thresholds, creative rotation rules. Nothing runs on gut feeling. The data tells us what to do, and we follow it. While campaigns run, I track what most buyers ignore: creative fatigue curves, audience overlap, CAPI signal quality, landing page CVR drop-offs, frequency by segment. I don't check dashboards once a day. I monitor the mechanisms. Results from this approach: → AI SaaS product (B2C, subscription): CAC dropped from $47 to $13 in 6 weeks. Lever: funnel math revealed the bottleneck was post-click, not the ad. Rebuilt the flow, tightened the creative angle, fixed tracking. → Mobile app: scaled from $300/day to $1,200/day while holding CPA flat. Lever: rebuilt the tracking layer first — CAPI + GA4 alignment — so Meta's algorithm was optimizing on real purchase signals, not proxy events. The technical layer I always set up: Pixel + CAPI configured to pass clean, deduplicated conversion signals. GA4 aligned with ad account attribution. Offline conversions where relevant. If your tracking is broken, your optimization is guessing. I make sure it isn't. This works best if: You have a subscription or trial-based product. You've run ads and know something is off but can't locate the leak. You want someone who treats your budget like their own — because I track every dollar and report exactly where it went. This won't work if: You want to boost posts and measure impressions. I'm not the right fit. If you want to know where your current setup is leaking before we agree on anything — I'll do a free audit of your ad account, tracking layer, and funnel. No pitch, just findings. Invite me and I'll send you the first questions within a few hours.