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Yashfa I.
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Yashfa I.

Shopify Developer | Shopify Expert | Shopify Store | Shopify Liquid

𝗬𝗼𝘂𝗿 𝗮𝗱𝘀 𝗮𝗿𝗲 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗯𝘂𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝘀𝘁𝗼𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗶𝘁? I help DTC brands increase conversion rates and revenue through Shopify CRO, strategic redesigns, landing pages, and A/B testing. Same ad spend. Better results. Your competitors may be earning more with the same advertising budget. It's not luck. It's a structured CRO framework that identifies and eliminates friction throughout the buying journey. Your ads are doing their job: bringing visitors to your store. But if those visitors aren't buying, your store could be costing you revenue. I optimize the entire customer journey, from landing pages and product pages to cart and checkout, turning more visitors into paying customers. 🏆 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? ━━━━━━━━━━━━━━━━━━ ⭐ Upwork Top Rated | 100% Job Success Score 🎯 6+ Years in Shopify CRO & Ecommerce 📈 50+ Ecommerce Brands Worked With 🏅 CXL Certified in Conversion Optimization 🤝 Official Shopify Partner 📊 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗜'𝗩𝗘 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗘𝗗 ━━━━━━━━━━━━━━━━━━ ✅ Increased CVR by 10% in 90 days without increasing ad spend. ✅ Increased AOV from $27 to $47 for a DTC skincare brand. ✅ Product page redesign generated an estimated $50K in additional annual revenue. 🚨 𝗦𝗢𝗨𝗡𝗗 𝗙𝗔𝗠𝗜𝗟𝗜𝗔𝗥? ━━━━━━━━━━━━━━━━━━ ✓ You're scaling ad spend, but ROAS keeps declining. ✓ Your Shopify store looks beautiful but doesn't convert. ✓ You're sending paid traffic to product pages that fail to generate sales. ✓ Your email list isn't generating enough revenue, and retention is low. If any of these sound familiar, here's how I can help. 🚀 𝟭. 𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗜𝗢𝗡-𝗙𝗢𝗖𝗨𝗦𝗘𝗗 𝗦𝗛𝗢𝗣𝗜𝗙𝗬 𝗗𝗘𝗦𝗜𝗚𝗡 ━━━━━━━━━━━━━━━━━━ Most Shopify redesigns focus on aesthetics. I focus on buying behavior first and beautiful design second, so your store looks premium AND converts. ✓ UX/UI research, conversion-focused wireframes, and competitor analysis. ✓ Homepage, collection, PDP, cart, and checkout optimization. ✓ Better buy boxes, offers, trust signals, and purchase flows. ✓ Mobile-first design and Figma mockups. ✓ Custom Liquid, Shopify 2.0 sections, and checkout extensions. ✓ Shopify builds, redesigns, migrations, and speed optimization. 📈 𝟮. 𝗦𝗛𝗢𝗣𝗜𝗙𝗬 𝗖𝗥𝗢 & 𝗔/𝗕 𝗧𝗘𝗦𝗧𝗜𝗡𝗚 ━━━━━━━━━━━━━━━━━━ I identify where revenue is leaking, prioritize fixes by revenue impact, and validate improvements through data rather than opinions. ✓ Full-funnel CRO analysis, from homepage to checkout. ✓ GA4, heatmaps, session recordings, and competitor benchmarking. ✓ Offer optimization: bundles, upsells, cross-sells, and subscriptions. ✓ 90-day CRO roadmap with prioritized experiments. ✓ A/B test setup, QA, and statistical analysis. ✓ Reporting on CVR, AOV, test performance, and revenue impact. 🎯 𝟯. 𝗟𝗔𝗡𝗗𝗜𝗡𝗚 𝗣𝗔𝗚𝗘𝗦 & 𝗦𝗔𝗟𝗘𝗦 𝗙𝗨𝗡𝗡𝗘𝗟𝗦 ━━━━━━━━━━━━━━━━━━━ Cold traffic often needs more persuasion than a standard product page provides. I build landing pages that educate, build trust, overcome objections, and convert visitors into customers. ✓ Listicles, advertorials, and long-form sales pages. ✓ Pre-sell pages, product comparisons, and quiz funnels. ✓ Direct-response copywriting and offer positioning. ✓ Landing pages for Meta Ads, Google Ads, and paid traffic. ✓ Reusable Shopify landing page templates. 📧 𝟰. 𝗘𝗠𝗔𝗜𝗟, 𝗦𝗠𝗦 & 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗥𝗘𝗧𝗘𝗡𝗧𝗜𝗢𝗡 ━━━━━━━━━━━━━━━━━━━━ Acquisition gets the customer. Retention determines long-term profitability. ✓ Klaviyo email strategy, segmentation, copywriting, and design. ✓ Welcome, browse abandonment, cart recovery, post-purchase, and winback flows. ✓ Campaign planning, A/B testing, and list growth. ✓ Deliverability optimization and revenue attribution. 🔍 𝟱. 𝗦𝗛𝗢𝗣𝗜𝗙𝗬 𝗖𝗥𝗢 & 𝗚𝗥𝗢𝗪𝗧𝗛 𝗔𝗨𝗗𝗜𝗧𝗦 ━━━━━━━━━━━━━━━━━━ Before making changes, we need to understand what's costing you sales. My full-funnel CRO audit answers four questions: ✓ What's already working? ✓ What's underperforming? ✓ Why are visitors dropping off? ✓ What improvements should be prioritized? You'll receive a detailed audit report, a prioritized roadmap, and a Loom walkthrough with actionable recommendations tied to revenue opportunities. ━━━━━━━━━━━━━━━━━━ 💬 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗨𝗥𝗡 𝗠𝗢𝗥𝗘 𝗧𝗥𝗔𝗙𝗙𝗜𝗖 𝗜𝗡𝗧𝗢 𝗦𝗔𝗟𝗘𝗦? You don't always need more traffic. Sometimes you need a better-performing store. 📩 Send me your Shopify store URL or invite me to discuss your project. I'll review your store, identify potential conversion barriers, and walk you through the steps to improve your conversion rate and recover lost revenue. 𝗦𝗮𝗺𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰. 𝗠𝗼𝗿𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. 𝗕𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. #ShopifyCRO #LandingPageDesign #ConversionRateOptimization #KlaviyoMarketing #DTCBrands #Ecommerce

🇵🇰Sargodha, Pakistan$12/hr100% JSS4.74 (23)Since Sep 2025

Earnings and projects

MRR
$326

Last 6 months ÷ 6

World#95,025 / 412k
🇵🇰Country#12,354 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $2k

Total earnings
$4.8k

Billed in all: $5.1k

World#258,092 / 412k
🇵🇰Country#29,685 / 52.9k
Per project
$146

$280 in the last 6 months

World#285,307 / 412k
🇵🇰Country#38,114 / 52.9k
Projects, last 6 months
7

Across 8 contracts

50% fixed50% hourly
World#28,826 / 412k
🇵🇰Country#6,448 / 52.9k
Projects in all
33

Across 35 contracts

80% fixed20% hourly
World#89,874 / 412k
🇵🇰Country#14,603 / 52.9k

Earnings, last 30 days

$5.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4.9k$5.0k$5.1k$5.2kOct 8Oct 23Nov 7

Skill rankings: Top 20% in UX & UI

Ranked by MRR among everyone on Upwork with the skill.

  1. #329Landing Page Optimization1,118 freelancers · 🇵🇰 #75Top 29%
  2. #432Theme Customization1,836 freelancers · 🇵🇰 #91Top 24%
  3. #469A/B Testing1,603 freelancers · 🇵🇰 #70Top 29%
  4. #588Set Up Shopify Site1,974 freelancers · 🇵🇰 #121Top 30%
  5. #592Liquid1,844 freelancers · 🇵🇰 #119Top 32%
  6. #663Website Optimization2,664 freelancers · 🇵🇰 #136Top 25%
  7. #747Shopify Website Redesign2,433 freelancers · 🇵🇰 #146Top 31%
  8. #918Page Speed Optimization3,190 freelancers · 🇵🇰 #241Top 29%