Brandon P.

I cut a client's customer acquisition cost 41% while lifting average order value 9%. That's the standard I bring to every engagement: senior, hands-on paid media without the agency markup. 20+ years running paid media for national and regional brands, from startups to legacy names. New to Upwork, not new to the work. Recent Results: ✅ 𝟯𝟴% CAC reduction year-over-year plus an 𝟴𝟰% lift in site visit value on the same engagement ✅ 𝟰.𝟰% Core Sales growth and 𝟱𝟵.𝟮% incremental volume ✅ 𝟯𝟬% sales pipeline lift across the Northeast ✅ 24% lower CAC on a Connected TV launch for a pet brand Client names and references available on request. Industries: Direct to consumer e-commerce, legal, home services, telecommunications, B2B, beauty and CPG, for dozens of national and regional brands. 💬 "Refreshing to find honesty in a marketing strategist. No upsell. No hustle. Gave advice outside the box that did not benefit him other than continuing to impress with his genuine desire to improve our firm." - 𝗥𝘆𝗮𝗻 𝗕, / paid media client 🛠️ WHAT I DO. 📋 Strategy and planning: channel mix, budget allocation, sequencing and frequency, decided before a dollar goes out 🎯 Audience development: custom segments built from third-party in-market intent and behavioral signals. People actively shopping for what you sell, not generic interest targeting. ⚡ Media buying: Google Ads, Meta, TikTok, Reddit, programmatic, Connected TV, Linear TV, DOOH, streaming audio and podcasts. 🔍 Conversion tracking: server-side pixel and Conversions API setup for Meta and Google. One source of truth. 📊 Reporting: Looker Studio dashboards built around cost per lead, CAC and pipeline, not clicks. 🔧 Optimization: ongoing testing of creative, audiences and bids. Scale what wins, cut what doesn't. SELECTED PROJECTS Multicultural beauty e-commerce brand. CAC was running 4 to 6 times average order value. I modeled the ideal customer from 46 third-party behavioral indicators, mapped geo markets against retail and population data, and sequenced creative across CTV, premium sites, DOOH, Meta and Google. Result: 38% lower CAC year over year, 84% more site visit value, 12% retail sales lift. Mass beauty CPG (nails and lash portfolio). The category was facing 13.4% Core Sales erosion. I shifted the media mix toward video. Result: 4.4% Core Sales growth year over year and 59.2% incremental volume. Direct-to-consumer supplement brand. Fixed data leaks in conversion tracking and built a creative testing process to find and scale winning ads quickly. Pet brand Connected TV launch. Wrote the creative briefs, set up tracking so every dollar could be measured, and ran the campaign. Result: 24% lower customer acquisition cost. INDUSTRIES Direct-to-consumer e-commerce, beauty and CPG, legal, home services, telecommunications, B2B BEST FIT - Brands spending $5,000 or more per month on ads - High-growth startups and scaled e-commerce and Shopify brands - B2B companies running account-based paid acquisition (ABM) - Lead gen for service businesses: legal (personal injury, criminal, family), home services, medical - Agencies that need a senior paid media operator for a defined scope - US clients (I'm US-based and work Eastern Time) Not a fit: website builds or SEO-only retainers. Click "Invite to Job" to talk through your project. - Brandon