Nathalia O.
Community Builder & Growth Strategist | Circle, Skool, Discord Expert
I help DTC brands and founders build engaged communities and scale sustainably by turning their vision into clear, actionable systems that convert engagement into consistent growth and revenue. From community strategy and campaign planning to system setup and team alignment. For me, it’s not just about posts or emails. It’s about building authentic, long-term relationships with your audience so your brand becomes magnetic, trusted, and scalable. ⸻ How I Work I’ve worked across strategy, campaigns, and community management to help founders transform disorganized marketing into strategic growth systems that attract, engage, and convert. My approach blends both sides: • Consultant / Strategist → I design the roadmap, strategy, and systems that align with your goals. • Hands-on Support → I either deliver with my team or guide yours to ensure full implementation. This dual role means you get both clarity and execution. ⸻ Here’s how I typically support my clients: • Community Strategy & Management - Build, launch, and sustain active online communities. • Campaign & Growth Strategy - Strategy Sessions, design and launch campaigns. • Content & Systems Design - Notion or ClickUp dashboards, automated workflows, and repurposing frameworks. • Email Marketing Strategy - Email sequences, automated flows, and optimized landing pages. • Brand Messaging & Communication - Tone alignment, storytelling, message templates • Analytics & Optimization - Track growth KPIs, engagement metrics, and system performance with monthly insight reports. ⸻ Recent Results ✳️ Event Campaign Success: Designed and executed an email campaign that filled 50% of a high-ticket annual program, generating a 47% open rate and an above-average conversion rate. ✳️ TikTok Growth: Built a storytelling-based content system that scaled a personal brand from 0 → 60K followers, increasing visibility and qualified leads. ✳️ Community Activation: Created engagement systems that boosted participation and retention by 40%+ within a wellness community. ✳️ Founder Systems Clarity: Helped founders streamline operations into repeatable workflows, reducing delivery time by 50% and improving consistency. ⸻ Why Clients Hire Me • Deep understanding of wellness, lifestyle, and purpose-driven audiences. • End to end support: strategy → execution → systems → analysis. • Highly organized, data-oriented, and proactive. I handle operations so you don’t have to. • Systems driven process: Notion dashboards, Loom reviews, and Slack communication for seamless collaboration. ⸻ I only work with a handful of clients at a time to ensure intentional, high-converting strategies that drive measurable results. If you’re a wellness brand or founder ready to bring clarity, structure, and growth to your marketing :) let’s talk. Send me a message and let’s map out your next growth move.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $13k
Billed in all: $30,893$31k
$3.2k in the last 6 months
Across 6 contracts
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Canva
Ranked by MRR among everyone on Upwork with the skill.
- #46Communication Strategy731 freelancers · 🇨🇴 #4Top 6%🇨🇴#4 of 31
- #49Community Engagement1,035 freelancers · 🇨🇴 #1Top 5%🇨🇴#1 of 10
- #49Social Media Audit608 freelancers · 🇨🇴 #3Top 8%🇨🇴#3 of 9
- #106Content Management2,310 freelancers · 🇨🇴 #4Top 5%🇨🇴#4 of 18
- #125Community Management2,973 freelancers · 🇨🇴 #2Top 4%🇨🇴#2 of 95
- #144Email Marketing Strategy2,223 freelancers · 🇨🇴 #4Top 6%🇨🇴#4 of 19
- #150Business Consulting1,810 freelancers · 🇨🇴 #1Top 8%🇨🇴#1 of 15
- #263Brand Strategy3,282 freelancers · 🇨🇴 #5Top 8%🇨🇴#5 of 43