Caio Fabio S.

I’m a Graphic Designer and Art Director with nearly a decade of experience in fashion, lifestyle, and e-commerce brands, standing out through thoughtful design and strong visual identity. Over the past three years, I’ve led art direction and branding for Larulp, a premium Brazilian activewear brand, where I designed full campaign identities, e-commerce visuals, catalogs and promotional assets across digital and print. I currently work with Sapato Retrô, developing not only design materials but also creative planning and art direction for their seasonal campaigns. My approach blends strategic thinking with creativity. Every project starts from understanding the brand’s essence and audience, to ensure that each visual decision can strengthen identity, storytelling, and performance. I specialize in Branding & Campaign Identity Design, Social Media Art Direction, E-commerce and Promotional Visuals, Design Systems, and Creative Strategy. If you’re looking for a designer who can think beyond aesthetics and deliver visuals that connect, convert, and endure, I’d be glad to collaborate.