Kelsey C.

I’m a B2B marketing partner who combines strategic leadership with hands-on execution to help organizations grow faster without the cost or complexity of a full-time hire. With 15+ years of in-house experience in manufacturing, construction, and professional services, I understand how marketing must align with sales goals, budgets, and operational realities. Today, I help companies access senior-level marketing guidance and execution in a flexible, project-based or fractional model. Core areas of focus • Marketing automation and CRM architecture including HubSpot and Dynamics • Demand generation strategy and campaign development • Email marketing and lead nurture systems that support sales teams • Website messaging, SEO, and conversion focused landing pages • Webinar programs and automated follow up campaigns • Marketing reporting and performance visibility Typical projects I help clients with • HubSpot implementation, cleanup, and automation workflows • Marketing systems and lifecycle stage design • Demand generation campaigns and marketing strategy • Email nurture programs and campaign optimization • Website messaging, SEO improvements, and landing page strategy • Marketing infrastructure audits and improvement roadmaps Why clients work with me • 15 years of in house B2B marketing leadership experience • HubSpot certified across marketing, sales, reporting, and inbound • Strategic thinking combined with hands on execution • Proven results improving lead quality, campaign performance, and marketing efficiency • Clear communication and organized project management Technology + platforms: • HubSpot • Mailchimp • Constant Contact • Microsoft Dynamics 365 • Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro) • Canva • WordPress • Elementor • Shopify • Google Analytics • Google Tag Manager • Google Search Console • Moz Pro • SEMrush • Hootsuite • LinkedIn Business Manager • Meta for Business Industries • SaaS and technology • Energy and electrification • Industrial and engineering services • Construction and infrastructure • Nonprofits and associations