Olena Y.

Brand Strategist for Beauty & Fashion | Ex-Puig, Chanel, Unilever

Hi, I’m Olena, a senior brand strategist and product marketing leader with a top-tier background and an ROI-first approach. If you’re looking for a partner who can bridge the gap between high-level brand storytelling and rigorous commercial execution, you’re in the right place. I’ve spent the last 6 years driving growth for global market leaders like Chanel, Puig, and Unilever. My background is rooted in the high-stakes world of prestige beauty and fragrance, but I bring a deep strategic understanding to B2B Manufacturing, D2C Tech, FMCG, and Lifestyle brands looking to scale in the DACH and Iberia markets. At my core, I believe that a brand is only as strong as its commercial architecture. That’s why everything I do, from orchestrating 40+ annual product launches to optimizing digital conversion funnels, starts with data-backed clarity and a vision for sustainable growth. Branding & GTM Strategy → End-to-End Go-To-Market (GTM) Execution, Brand Positioning, 360° Activation Playbooks, and Competitive Market Analysis. I specialize in launching high-complexity portfolios (600+ SKUs) across international borders. Retail & Omnichannel Excellence → Retail Development, Door Clustering, and Shelf Optimization. I have a proven track record of increasing ROI by 31% and boosting productivity by 23% through data-driven retail strategy. Digital Marketing & Growth → Full-Funnel Digital Growth, Social-First Content Strategy, Influencer Marketing, and Performance-Driven D2C Campaigns. Certified by Columbia University in Digital Marketing and Strategy. Data Analytics & Market Intelligence → Expertise in Nielsen, Circana (NPD), and SAP BIW. I translate complex market data into actionable growth strategies that secure market leadership. UX, Design & Product Experience → Conversion-Focused UX/UI Optimization, Product Page Enhancements, and CRM Flow Strategy. I ensure the consumer journey is seamless from the first touchpoint to the final purchase. AI & Future-Commerce Strategy → Strategic implementation of AI in marketing. My Master’s research focused on Voice Commerce and AI Personalization, giving me a unique edge in designing future-proof, intelligent consumer recommendations. I am a multilingual strategist (5 languages) who has lived and worked across the US, Germany and Spain. I understand the cultural nuances of markets and how to localize a global brand vision without losing its soul. Whether you are a US-based manufacturer entering the European market or an ambitious startup needing "Blue-Chip" rigor to scale, I bring the commercial mindset of a director and the agility of a consultant. Best, Olena Yefimenko