Mercy Ebere O.

Most outbound campaigns don't fail because of a lack of effort. They fail because targeting, messaging, data quality, deliverability, and follow-up aren't working together. I help B2B companies build and manage outbound sales systems that turn targeted prospect lists into replies, qualified conversations, and sales opportunities. I'm not just here to build a lead list, write a sequence, or launch a campaign. I can manage the process end to end, from identifying the right prospects and setting up outreach to monitoring performance, following up with leads, and keeping the sales pipeline organized. My focus is simple: better targeting, cleaner data, stronger outreach, and consistent execution. Results I've Delivered: Reply rates: Improved from 0.6% to 4.2% after refining the ICP and rewriting campaign messaging. Email deliverability: Reduced bounce rates from 11% to 1.4% through list cleaning and deliverability improvements. Appointment setting: Helped a SaaS client book 14 qualified calls in three weeks through a cold email sequence I built. Email infrastructure: Set up domains, inboxes, warm-up, and initial inbox placement within 10 days. Pipeline management: Managed lead pipelines and follow-up activities to support consistent prospect engagement and appointment setting. How I Can Help Your Business 1. B2B Lead Generation & List Building I research and identify prospects who match your ideal customer profile instead of focusing on lead volume alone. ICP research and refinement Target account and prospect identification Apollo prospecting and lead list building Email verification and data enrichment Lead qualification and list segmentation 2. Cold Email & Outbound Campaign Management I help businesses plan, launch, and optimize targeted outbound campaigns. Cold email sequence writing Campaign setup and management in Instantly A/B testing and messaging optimization Campaign performance monitoring Bounce-rate analysis and deliverability improvements 3. Sales Development & Appointment Setting Generating replies is only part of the process. Interested prospects need timely follow-up and consistent engagement. I can help you manage that process through: Lead response and follow-up Prospect qualification Appointment scheduling CRM updates and pipeline management Tracking sales opportunities and next steps 4. Email Deliverability & Infrastructure I help establish and maintain the technical foundation for cold email outreach. Domain and inbox setup SPF, DKIM, and DMARC configuration checks Email verification and list hygiene Inbox warm-up management Bounce monitoring and sender reputation protection Tools I Work With Apollo | Instantly | HubSpot | GoHighLevel | Salesforce | Attio | NeverBounce | MillionVerifier Who I Work Best With I work best with B2B founders, SaaS companies, agencies, and service businesses that need reliable outbound execution, cleaner prospect data, consistent follow-up, and a more organized sales pipeline. Whether you're launching outbound for the first time or trying to improve an existing campaign, I can help you identify what's not working and implement a more structured process. If your outbound is generating activity but not enough qualified conversations, let's talk. Tell me what you're trying to achieve, what's happening with your current outreach, and where you're getting stuck. I'll give you an honest assessment of where I'd start.