Wei G.

I help businesses and education organisations develop new markets, build strategic partnerships and identify commercial opportunities between China and Europe. With over 15 years' experience in international business development, I have held senior leadership roles within one of China's largest education groups and UK and European organisations, with direct responsibility for commercial growth, market expansion, partnerships and P&L. Areas of Expertise • China–Europe business development and market entry strategy • Market research, customer segmentation and channel development • Strategic partnerships and cross-border commercial negotiations • University, school and professional education partnerships • International programme development and commercial expansion My approach combines strategic thinking with practical market knowledge. I focus on identifying the right opportunities, partners and routes to market, rather than simply generating contacts. Fluent in English and Mandarin, I bring first-hand experience of both Chinese and European business environments, helping organisations navigate market differences and develop commercially viable partnerships. If my experience aligns with what you're looking for, I'd be happy to discuss how I can support your goals.