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Daniela B.
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Daniela B.

Brand Strategist & Designer | Branding, Social Media & Content

No generic brands, no one-size-fits-all templates. I help you build a brand from scratch with strategy, soul, and design that actually works🚀. 🔹 Brand strategy: A proprietary process (Deep Brand Method) that builds brands from the inside out purpose, positioning, voice, and visual identity, all aligned. 🔹 Brand identity & design: Logo, visual systems, brand guidelines, illustration, and packaging everything cohesive and intentional. 🔹 Marketing & content: Social media strategy, content calendars, campaigns, pitch decks, and digital ads, built to perform, not just look pretty. 🎯 How do I do it? ✅ Building brand strategy from research, archetypes, and market insights. ✅ Designing visual identities that feel authentic and hold up across every touchpoint. ✅ Creating content systems grounded in data and audience behavior. ✅ Writing copy that sounds human and converts. ✅ Directing creative teams with clear briefs and moodboards. ✅ Reporting and optimizing based on real performance metrics. 💡 Why work with me? 🔹 I combine design and marketing strategy ( you get both in one place, no intermediaries.) 🔹 10+ years of experience as a brand strategist and graphic designer, working with global brands like Disney, Hertz, and Mastercard and bringing that same thinking to founders building from zero. 🔹 Every decision is intentional, rooted in your brand's goals and audience. 🔹 I also illustrate, hand-drawn, adaptable to any aesthetic. 🛠️ Tools 🔹Design: Adobe Illustrator, Photoshop, InDesign, Figma, Canva 🔹Content & Planning: Metricool, Notion, Hubspot, ClickUp 🔹Analytics: Google Analytics, Meta Ads Manager, Clarity, Hotjar Let's build something real💪🏼.

🇨🇴Medellin, Colombia$20/hr100% JSS5.00 (2)Since Oct 2025

Earnings and projects

MRR
$775

Last 6 months ÷ 6

World#59,346 / 412k
🇨🇴Country#796 / 4,578
Revenue, last 30 days
$706

Last 6 months: $4.6k

World#53,457 / 412k
🇨🇴Country#727 / 4,578
Total earnings
$5k

Billed in all: $5.3k

World#253,992 / 412k
🇨🇴Country#2,968 / 4,578
Per project
$839

$930 in the last 6 months

World#137,705 / 412k
🇨🇴Country#1,430 / 4,578
Projects, last 6 months
5
40% fixed60% hourly
World#41,747 / 412k
🇨🇴Country#284 / 4,578
Projects in all
6

Across 7 contracts

43% fixed57% hourly
World#250,293 / 412k
🇨🇴Country#1,649 / 4,578

Earnings, last 30 days

$5.3k+$706 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4.5k$5.0k$5.5kOct 9Oct 24Nov 8

Skill rankings: Top 9% in Social Media Kit

Ranked by MRR among everyone on Upwork with the skill.

  1. #35Social Media Kit397 freelancers · 🇨🇴 #1Top 9%
  2. #100Marketing Plan559 freelancers · 🇨🇴 #3Top 18%
  3. #122Design Concept1,049 freelancers · 🇨🇴 #4Top 12%
  4. #141Logo1,007 freelancers · 🇨🇴 #3Top 14%
  5. #288Storytelling2,570 freelancers · 🇨🇴 #11Top 11%
  6. #303Digital Marketing Materials1,754 freelancers · 🇨🇴 #4Top 17%
  7. #395Brand Consulting2,336 freelancers · 🇨🇴 #5Top 17%
  8. #554Brand Development3,166 freelancers · 🇨🇴 #11Top 17%