Daniela B.
Brand Strategist & Designer | Branding, Social Media & Content
No generic brands, no one-size-fits-all templates. I help you build a brand from scratch with strategy, soul, and design that actually works🚀. 🔹 Brand strategy: A proprietary process (Deep Brand Method) that builds brands from the inside out purpose, positioning, voice, and visual identity, all aligned. 🔹 Brand identity & design: Logo, visual systems, brand guidelines, illustration, and packaging everything cohesive and intentional. 🔹 Marketing & content: Social media strategy, content calendars, campaigns, pitch decks, and digital ads, built to perform, not just look pretty. 🎯 How do I do it? ✅ Building brand strategy from research, archetypes, and market insights. ✅ Designing visual identities that feel authentic and hold up across every touchpoint. ✅ Creating content systems grounded in data and audience behavior. ✅ Writing copy that sounds human and converts. ✅ Directing creative teams with clear briefs and moodboards. ✅ Reporting and optimizing based on real performance metrics. 💡 Why work with me? 🔹 I combine design and marketing strategy ( you get both in one place, no intermediaries.) 🔹 10+ years of experience as a brand strategist and graphic designer, working with global brands like Disney, Hertz, and Mastercard and bringing that same thinking to founders building from zero. 🔹 Every decision is intentional, rooted in your brand's goals and audience. 🔹 I also illustrate, hand-drawn, adaptable to any aesthetic. 🛠️ Tools 🔹Design: Adobe Illustrator, Photoshop, InDesign, Figma, Canva 🔹Content & Planning: Metricool, Notion, Hubspot, ClickUp 🔹Analytics: Google Analytics, Meta Ads Manager, Clarity, Hotjar Let's build something real💪🏼.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.6k
Billed in all: $5,311$5.3k
$930 in the last 6 months
Across 7 contracts
Earnings, last 30 days
Skill rankings: Top 9% in Social Media Kit
Ranked by MRR among everyone on Upwork with the skill.
- #35Social Media Kit397 freelancers · 🇨🇴 #1Top 9%🇨🇴#1 of 7
- #100Marketing Plan559 freelancers · 🇨🇴 #3Top 18%🇨🇴#3 of 10
- #122Design Concept1,049 freelancers · 🇨🇴 #4Top 12%🇨🇴#4 of 27
- #141Logo1,007 freelancers · 🇨🇴 #3Top 14%🇨🇴#3 of 7
- #288Storytelling2,570 freelancers · 🇨🇴 #11Top 11%🇨🇴#11 of 40
- #303Digital Marketing Materials1,754 freelancers · 🇨🇴 #4Top 17%🇨🇴#4 of 26
- #395Brand Consulting2,336 freelancers · 🇨🇴 #5Top 17%🇨🇴#5 of 31
- #554Brand Development3,166 freelancers · 🇨🇴 #11Top 17%🇨🇴#11 of 49