John W.

Most digital publications stall in the final mile: raw drafts sit in Google Docs, WordPress staging looks messy, and schema gets missed. I take full ownership of that transition, turning manuscripts into cleanly formatted, technically sound web pages ready to publish. Having built and managed my own digital publication, I bring an owner's eye to editorial standards and technical execution. You don't have to micromanage formatting quirks, double-check broken links, or chase missed deadlines. What I Take Off Your Plate 1. WordPress Staging & Visual Layout I stage directly inside the WordPress Block Editor (Gutenberg) to build scannable, visually balanced layouts. No wall-of-text copy dumps. Clean typographic hierarchy, responsive spacing, and intentional visual breaks Custom callout boxes, pull quotes, and table styling Image optimization, descriptive alt-text, and proper captioning Seamless compatibility with themes like Blocksy, Astra, or custom CSS setups 2. Substantive Editing & Fact-Checking I don’t just run automated spellchecks. I review line by line to protect your publication's credibility. Tighten loose arguments, remove passive filler, and smooth awkward transitions Enforce Chicago Manual of Style (CMOS), AP Style, or your in-house style guide Verify factual claims, historical dates, institutional names, and source citations Check every external link for accuracy and ensure healthy internal linking architecture 3. JSON-LD Schema & GEO Structuring Visibility today extends beyond standard keywords; large language models and search engines must parse your entities cleanly. Custom, validated JSON-LD structured data (Article, BreadcrumbList, Organization, Author) Proper semantic heading structure (H1–H4) for optimal document parsing Integration via custom scripts or SEO suites (Yoast SEO, Rank Math) Built for traditional Google Rich Results and generative search engines (Perplexity, ChatGPT, AI Overviews) Turnkey Handover Checklist Every article delivered to your CMS includes: [x] Formatted Gutenberg block layout with responsive spacing and visual callouts [x] Line-by-line substantive copy edit and source verification [x] Validated JSON-LD schema tested in Google's Rich Results Test [x] Complete metadata: optimized titles, meta descriptions, categories, and tags [x] Fully vetted internal and outbound link architecture How We Work Together If your editorial team needs a dependable partner to handle CMS staging and get publication-ready articles out the door on schedule, let’s connect. Send me a brief note about what you're publishing and where your workflow currently stalls; I’ll review it and let you know how we can streamline the pipeline.