Md A.

Is Meta optimising for real leads, or for junk form fills it can't tell apart? Most lead-gen accounts I audit have a tracking problem before they have an ad problem. I set up and manage Meta (Facebook & Instagram) lead generation campaigns for service businesses, and I build the tracking underneath them so every optimisation decision rests on accurate data. WHAT I DO - Meta Ads lead generation: campaign structure, audiences, creative testing, budget scaling and weekly optimisation - Conversion tracking: Meta Pixel + Conversions API (with event deduplication), Google Tag Manager, GA4 and Google Ads conversion tracking - Booking and form funnels: tracking Calendly, Typeform and other third-party booking tools that standard Pixel installs miss - Tracking audits: finding duplicate, missing or misfiring events before you spend more RECENT UPWORK WORK - Ran Meta lead generation for a US accounting and tax firm - Ran a Meta test campaign and set up its conversion tracking for a supplement launch (5.0 review: "very responsive, knowledgeable about ad strategy") - Managing paid social for businesses since 2020 HOW I WORK - Fixed-scope setup or a fixed monthly management fee, agreed in writing before work starts - A tracking check before launch, so results can be trusted from day one - A weekly update: spend, leads, cost per lead and what changes next GOOD FIT IF YOU - Run a service business or agency and spend at least $1,500/month on Meta - Want booked calls or qualified leads, not likes - Suspect your Pixel or CAPI data is wrong Send a message with your website and current monthly ad spend, and I'll reply with the first tracking issue I'd check in your account.