Shaista .

When a business comes to me, it's usually for one of three reasons: their website isn't showing up on Google, their Meta Ads are spending money without producing results, or their social media exists but isn't doing anything for the business. I fix all three separately or together. I've spent 5+ years in digital marketing, including 3+ years as the in-house Digital Marketing Manager at Nayatel, a large telecom company where I owned SEO, paid social, and social media end-to-end. That's not agency work where you manage 30 clients at once and nobody gets real attention. That's being accountable for one brand's numbers, month after month, with leadership watching the metrics. 𝐇𝐞𝐫𝐞'𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐈 𝐝𝐨 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐈 𝐝𝐨 𝐢𝐭: 𝐒𝐄𝐎 - 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Most SEO problems come from one of three places: - The site has technical issues Google can't crawl past, - The content isn't targeting the right keywords, OR - The domain doesn't have enough authority to compete. I audit all three and build a plan that prioritizes the highest-impact fixes first. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬: - Full technical SEO audit - crawl errors, site speed, indexing issues, Core Web Vitals, mobile usability - On-page optimization - title tags, meta descriptions, heading structure, internal linking, content gaps - Keyword research - search intent mapping, competitor gap analysis, long-tail opportunity identification - Content strategy - what pages to build, what to improve, what to cut - Off-page SEO - backlink profile analysis and link building strategy - Monthly reporting via Google Analytics 4 and Google Search Console - traffic, rankings, impressions, CTR I don't promise page-one rankings in 30 days. Anyone who does is lying to you. I deliver a structured, sustainable strategy that compounds over time. 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 - 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 Running ads on Meta isn't hard. Running ads that are actually profitable is. The difference is in the structure, the audience strategy, and the willingness to kill what isn't working and double down on what is. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬: - Campaign architecture - full-funnel setup from cold awareness to warm retargeting to conversion campaigns - Audience targeting - interest stacking, lookalike audiences, custom audiences from your existing data (website visitors, email lists, video viewers) - Creative strategy - ad copy, hook writing, and direction on visuals/video that stop the scroll - A/B testing - systematic testing of creatives, copy angles, CTAs, and landing pages - Budget management - spend allocation across funnel stages, bid strategy, scaling what's working - Pixel setup and event tracking - making sure conversions are being measured correctly before spending a dollar - Weekly/monthly reporting - ROAS, CPM, CTR, CPC, cost per lead/purchase, and what it means in plain English I manage campaigns from $500/month to $20,000+/month. The process is the same regardless of budget - structured, data-driven, no guessing. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 Posting consistently and hoping for growth is not a strategy. Every platform has its own algorithm logic, content format preferences, and audience behavior. I build a system that works with those variables instead of ignoring them. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬: - Platform audit - what's working, what's not, what competitors are doing that you aren't - Content calendar - monthly planning with clear content pillars, post types, and publishing schedule - Copywriting - captions that match your brand voice and are written to drive engagement, not just fill space - Creative direction - briefs and direction for graphics, reels, and static content (I work with your designer or source content) - Community management - responding to comments and DMs in a way that builds trust and drives conversions - Hashtag and SEO strategy - platform-native search optimization for Instagram and LinkedIn - Monthly performance reports - reach, impressions, follower growth, engagement rate, and what the data is telling us to do next The goal isn't vanity metrics. It's building an audience that actually buys. 𝐖𝐡𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐨𝐯𝐞𝐫 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐞𝐥𝐬𝐞 I've been on the brand side, not just the agency side. I know what it feels like to be accountable for results to a CEO, not just a client on a spreadsheet. I communicate clearly, I don't hide behind jargon, and I tell you what's working and what isn't, even when it's uncomfortable. I also don't take on more clients than I can serve properly. If I'm at capacity, I'll tell you upfront. If your business needs more traffic, better-converting ads, or a social presence that actually builds something, send me a message and tell me where you're starting from.