Samuel O.
Facebook & Meta Ads Manager | GHL, Pixel & Lead Gen Specialist
Are you looking for a Facebook Ads Expert who can do more than just launch campaigns? I help businesses generate high-quality leads, increase conversions, and scale profitably through strategic Facebook & Instagram advertising. I'm OWOLABI Samuel Freddie, a Meta Ads Specialist with a Computer Science background from the University of Ibadan. I specialize in creating, managing, optimizing, and scaling Meta ad campaigns for service-based businesses, local businesses, coaches, high-ticket offers, and ecommerce brands. Over the years, I've helped businesses achieve stronger ROAS, lower cost per lead, improve conversion rates, and build predictable lead generation systems through data-driven campaign management. What I Can Help You With ✅ Facebook & Instagram Ad Campaign Management ✅ Meta Ads Manager Setup & Optimization ✅ Lead Generation Campaigns ✅ Audience Targeting, Retargeting & Lookalike Audiences ✅ Meta Pixel, Facebook Pixel & Conversion API (CAPI) Setup ✅ Conversion Tracking & Event Tracking ✅ Custom Conversions & Funnel Optimization ✅ Creative Strategy & Creative Testing ✅ Ad Copy, Hooks, Offers & Messaging ✅ Canva-Based Ad Creative Development ✅ A/B Testing of Audiences, Creatives, Copy & Offers ✅ Campaign Optimization & Budget Optimization ✅ ROAS, CPA, CTR & Conversion Rate Improvement ✅ GoHighLevel (GHL) Integration & Lead Tracking ✅ Weekly Performance Reporting & Analytics My Approach I don't rely on guesswork. Every decision is based on performance metrics, audience behavior, conversion data, and testing results. I continuously analyze campaign performance, optimize targeting, improve ad creatives, refine messaging, and scale winning campaigns to maximize ROI. Whether your goal is: • More qualified leads • Lower cost per lead • More booked calls • Better conversion tracking • Improved lead quality • Higher ROAS • Scalable customer acquisition I can help build a system that delivers measurable results. Industries I Support ✔ Service-Based Businesses ✔ Local Businesses ✔ Home Services ✔ Ecommerce Brands ✔ Coaches & Consultants ✔ SaaS Companies ✔ Agencies ✔ High-Ticket Offers Why Clients Hire Me ✔ Proven Meta Ads Experience ✔ Data-Driven Optimization ✔ Strong Understanding of Lead Generation Funnels ✔ Meta Pixel & CAPI Expertise ✔ Clear Communication & Reporting ✔ Reliable Long-Term Partner ✔ Focus on Lead Quality, Not Just Clicks If you're looking for a Meta Ads Manager who understands lead generation, conversion tracking, audience targeting, retargeting, creative testing, campaign optimization, and scaling profitable Facebook & Instagram campaigns, let's discuss how I can help grow your business. Facebook Ads | Meta Ads | Facebook & Instagram Ads | Lead Generation | Meta Pixel | Conversion API | Audience Targeting | Retargeting | GoHighLevel | Campaign Optimization | Performance Marketing | ROAS | Conversion Tracking | A/B Testing | Creative Strategy | Paid Social Advertising
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $815
Billed in all: $1,384$1.4k
$91 in the last 6 months
Across 10 contracts
Across 14 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Facebook Development
Ranked by MRR among everyone on Upwork with the skill.
- #44Facebook Development200 freelancers · 🇳🇬 #2Top 22%🇳🇬#2 of 3
- #488Meta Pixel1,020 freelancers · 🇳🇬 #23Top 48%🇳🇬#23 of 55
- #658Social Media Account Setup1,987 freelancers · 🇳🇬 #35Top 33%🇳🇬#35 of 105
- #757Facebook Marketing1,913 freelancers · 🇳🇬 #59Top 40%🇳🇬#59 of 130
- #1,029Facebook Ad Campaign2,495 freelancers · 🇳🇬 #46Top 41%🇳🇬#46 of 131
- #1,293Campaign Management3,111 freelancers · 🇳🇬 #95Top 42%🇳🇬#95 of 269
- #1,455Pay Per Click Advertising3,584 freelancers · 🇳🇬 #12Top 41%🇳🇬#12 of 29
- #1,784Facebook5,550 freelancers · 🇳🇬 #98Top 32%🇳🇬#98 of 223