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MacKenzie M.
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MacKenzie M.

Personal Brand Strategist, Management, & Short-Form Video Creator

Thank you for checking out my page, I am so glad you are here! 🤗 I’m a Content Creator, Social Media Manager, as well as a UGC Creator. BUT ABOVE ALL ELSE, I am obsessed with content strategy for building the RIGHT community for your social media goals. I am experienced with helping brands connect with audiences through authentic, creative, story-driven videos that convert to sales and brand awareness. I am results oriented. In the last 6 months, I have taken a client from 0 followers to 100k on Instagram and 36k on Tiktok, with a US target audience. Over the past year and a half, I’ve built my personal global audience of 147K+ across YouTube, TikTok, and Instagram. My content resonates with diverse audiences across five or more countries, engaging both long-form viewers and short-form audiences alike. Alongside my personal and client channels, I create UGC content and content strategy for brands worldwide. I’ve produced high-performing campaigns for luxury resorts, gyms, beauty, and healthcare brands, tailoring each project to match the brand’s identity and goals. My content style ranges from raw and punchy to story-driven, creative, luxury-focused, informative, comedic, and cinematic. Every project is backed by thorough research and a clear understanding of what captures attention and drives the right type of engagement e.g. views, leads, shares. What I Offer ✨ Building Content Strategy — UGC video creation for TikTok, Reels & YouTube Shorts, Youtube ads 🎬 Concept Development, Scripting & Editing — from idea to final delivery 🎤 On-Camera Storytelling & Voiceover Delivery — authentic, natural, and engaging 🌿 Content Creation — videos that feel organic, not like ads 💡 Creative Ideas — fresh concepts that truly resonate with your target audience

🇺🇸Albuquerque, United States$60/hr100% JSS5.00 (6)Since Oct 2025

Earnings and projects

MRR
$250

Last 6 months ÷ 6

World#105,153 / 412k
🇺🇸Country#14,872 / 62.1k
Revenue, last 30 days
$570

Last 6 months: $1.5k

World#59,561 / 412k
🇺🇸Country#7,995 / 62.1k
Total earnings
$2.3k

Billed in all: $2.4k

World#320,002 / 412k
🇺🇸Country#49,442 / 62.1k
Per project
$335

$751 in the last 6 months

World#221,187 / 412k
🇺🇸Country#36,262 / 62.1k
Projects, last 6 months
2
100% fixed0% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
7
86% fixed14% hourly
World#236,188 / 412k
🇺🇸Country#33,699 / 62.1k

Earnings, last 30 days

$2.4k+$570 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1.5k$2.0k$2.5kOct 8Oct 23Nov 7

Skill rankings: Top 20% in Social Media Kit

Ranked by MRR among everyone on Upwork with the skill.

  1. #80Social Media Kit397 freelancers · 🇺🇸 #18Top 20%
  2. #96Social Media Audience Research292 freelancers · 🇺🇸 #10Top 33%
  3. #402YouTube SEO1,544 freelancers · 🇺🇸 #23Top 26%
  4. #591Instagram Ad Campaign1,727 freelancers · 🇺🇸 #76Top 34%
  5. #621Social Media Ad Campaign1,959 freelancers · 🇺🇸 #87Top 32%
  6. #712Social Media Engagement2,106 freelancers · 🇺🇸 #77Top 34%
  7. #730TikTok Ad2,322 freelancers · 🇺🇸 #65Top 31%
  8. #893TikTok Video2,536 freelancers · 🇺🇸 #69Top 35%