MacKenzie M.
Personal Brand Strategist, Management, & Short-Form Video Creator
Thank you for checking out my page, I am so glad you are here! 🤗 I’m a Content Creator, Social Media Manager, as well as a UGC Creator. BUT ABOVE ALL ELSE, I am obsessed with content strategy for building the RIGHT community for your social media goals. I am experienced with helping brands connect with audiences through authentic, creative, story-driven videos that convert to sales and brand awareness. I am results oriented. In the last 6 months, I have taken a client from 0 followers to 100k on Instagram and 36k on Tiktok, with a US target audience. Over the past year and a half, I’ve built my personal global audience of 147K+ across YouTube, TikTok, and Instagram. My content resonates with diverse audiences across five or more countries, engaging both long-form viewers and short-form audiences alike. Alongside my personal and client channels, I create UGC content and content strategy for brands worldwide. I’ve produced high-performing campaigns for luxury resorts, gyms, beauty, and healthcare brands, tailoring each project to match the brand’s identity and goals. My content style ranges from raw and punchy to story-driven, creative, luxury-focused, informative, comedic, and cinematic. Every project is backed by thorough research and a clear understanding of what captures attention and drives the right type of engagement e.g. views, leads, shares. What I Offer ✨ Building Content Strategy — UGC video creation for TikTok, Reels & YouTube Shorts, Youtube ads 🎬 Concept Development, Scripting & Editing — from idea to final delivery 🎤 On-Camera Storytelling & Voiceover Delivery — authentic, natural, and engaging 🌿 Content Creation — videos that feel organic, not like ads 💡 Creative Ideas — fresh concepts that truly resonate with your target audience
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.5k
Billed in all: $2,377$2.4k
$751 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 20% in Social Media Kit
Ranked by MRR among everyone on Upwork with the skill.
- #80Social Media Kit397 freelancers · 🇺🇸 #18Top 20%🇺🇸#18 of 67
- #96Social Media Audience Research292 freelancers · 🇺🇸 #10Top 33%🇺🇸#10 of 32
- #402YouTube SEO1,544 freelancers · 🇺🇸 #23Top 26%🇺🇸#23 of 81
- #591Instagram Ad Campaign1,727 freelancers · 🇺🇸 #76Top 34%🇺🇸#76 of 208
- #621Social Media Ad Campaign1,959 freelancers · 🇺🇸 #87Top 32%🇺🇸#87 of 303
- #712Social Media Engagement2,106 freelancers · 🇺🇸 #77Top 34%🇺🇸#77 of 237
- #730TikTok Ad2,322 freelancers · 🇺🇸 #65Top 31%🇺🇸#65 of 254
- #893TikTok Video2,536 freelancers · 🇺🇸 #69Top 35%🇺🇸#69 of 187