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Thomas C.
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Thomas C.

Meta Ads & Growth Strategist | Scaling Ecommerce & Lead Generation

I help ecommerce brands and service businesses scale customer acquisition through Meta Ads, better creative, and higher-converting funnels. Recent results include helping Kobo Pickleball reach $132.2K in monthly sales, with sales up 163%, orders up 165% and conversion rate up 127% in my first month. I'm a former agency founder and hands-on growth strategist who looks beyond the ad account to identify what's actually holding your business back. I don't just optimise for clicks and leads. I look at customer acquisition cost, conversion rates, revenue, margins and what it actually takes to grow your business profitably. RESULTS I'VE HELPED DELIVER $25K to $45K in service business revenue Helped generate approximately $25K to $45K in revenue from around $4K in advertising spend. $7.90 gaming platform registration CAC Launched paid acquisition for a gaming/SaaS platform against a $60 to $80 target CAC guardrail. $9.3K collected in month one Built, launched and sold the initial offer for my own service business. WHAT I CAN HELP YOU WITH Meta Ads Management - Facebook and Instagram Ads strategy, setup and scaling - Campaign audits, restructuring and optimisation - Creative testing, audience strategy and budget allocation - Retargeting and customer acquisition campaigns Ecommerce & Lead Generation - Customer acquisition cost (CAC) and cost per lead (CPL) optimisation - Shopify and ecommerce growth strategy - Lead quality and sales funnel improvements - Landing page and conversion rate optimisation (CRO) Creative & Growth Strategy - Ad creative strategy, hooks, messaging and testing frameworks - Offer development and conversion improvements - Tracking, attribution and performance reporting - Full-funnel audits and 60 to 90-day growth plans WHY WORK WITH ME? I think like a business owner, not just a media buyer. Having founded and operated my own businesses, I understand that a successful advertising campaign needs to make commercial sense. Cheap leads mean nothing if they don't convert. Strong ROAS means little if your margins disappear. And more ad spend isn't always the solution. I look at your entire acquisition process, identify what's holding back growth, and build a practical plan to improve it. You'll work directly with me, not a junior media buyer or an account manager. LET'S IMPROVE YOUR ACQUISITION Whether you need someone to manage and scale Meta Ads, troubleshoot an underperforming funnel, or develop a growth strategy, I can help. Send me your website, current ad spend and biggest growth challenge. I'll tell you what I'd investigate first and where I see the biggest opportunities.

🇦🇺Doreen, Australia$75/hr100% JSS5.00 (10)Since Oct 2025

Earnings and projects

MRR
$4.5k

Last 6 months ÷ 6

World#6,619 / 412k
🇦🇺Country#39 / 2,970
Revenue, last 30 days
$2k

Last 6 months: $27k

World#21,005 / 412k
🇦🇺Country#127 / 2,970
Total earnings
$29k

Billed in all: $30k

World#113,772 / 412k
🇦🇺Country#710 / 2,970
Per project
$925

$1k in the last 6 months

World#129,918 / 412k
🇦🇺Country#862 / 2,970
Projects, last 6 months
26

Across 27 contracts

52% fixed48% hourly
World#3,756 / 412k
🇦🇺Country#24 / 2,970
Projects in all
31
55% fixed45% hourly
World#94,778 / 412k
🇦🇺Country#734 / 2,970

Earnings, last 30 days

$30.4k+$2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$28k$30k$32kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Shopify

Ranked by MRR among everyone on Upwork with the skill.

  1. #20Marketing Audit582 freelancers · 🇦🇺 #1Top 3%
  2. #31Performance Marketing1,000 freelancers · 🇦🇺 #1Top 3%
  3. #37Shopify Marketing1,429 freelancers · 🇦🇺 #1Top 3%
  4. #39Meta Pixel1,020 freelancers · 🇦🇺 #1Top 4%
  5. #60Facebook Ad Campaign2,495 freelancers · 🇦🇺 #1Top 2%
  6. #148Facebook Ads Manager6,091 freelancers · 🇦🇺 #1Top 2%
  7. #162Facebook Advertising6,298 freelancers · 🇦🇺 #1Top 3%
  8. #168Ecommerce8,441 freelancers · 🇦🇺 #1Top 2%