Matt G.

Fractional CRO | Revenue Operations | GTM Strategy | Sales Systems

If your company is struggling with inconsistent forecasting, founder-led sales, poor CRM visibility, pipeline uncertainty, or a sales team that's working hard without predictable results, the problem is often your Revenue Operating System™, not your people. Many organizations don't have a lead generation problem. They have a visibility, accountability, and execution problem. That's where I help. As a Fractional Chief Revenue Officer (CRO) and Fractional VP of Sales, I partner with founders, CEOs, and executive leadership teams to build Revenue Operating Systems™ that improve sales execution, forecast confidence, leadership accountability, and predictable revenue growth without the cost of a full-time executive. With more than 30 years of executive sales and commercial leadership experience, I've helped organizations strengthen Revenue Operations, improve CRM governance, increase forecasting accuracy, build scalable sales processes, develop strategic partnerships, and create operating rhythms that support long-term growth. I also help organizations build the CRM governance, data quality, and Revenue Operations foundation required for effective AI-enabled sales, forecasting, automation, and executive decision-making. How I Help • Build or improve Revenue Operating Systems™ • Strengthen forecasting discipline and pipeline visibility • Improve CRM governance, adoption, and reporting accuracy • Develop scalable sales processes and leadership accountability • Establish executive dashboards, KPIs, and performance management • Align sales, marketing, customer success, and Revenue Operations • Transition founder-led organizations into scalable commercial teams • Provide experienced Fractional CRO or Fractional VP of Sales leadership My Approach Every engagement begins by answering four questions: • Can leadership trust the forecast? • Does the CRM accurately reflect reality? • Is the sales process producing consistent execution? • Are sales, marketing, and customer success operating from the same definition of success? Once those answers are clear, I work with leadership to build the operating cadence, KPIs, CRM governance, forecasting discipline, and accountability systems that create predictable revenue growth. My objective isn't simply to solve today's challenge. It's to leave your organization with a Revenue Operating System™ that continues producing results long after the engagement ends. How Clients Engage Me • Fractional Chief Revenue Officer (CRO) • Fractional VP of Sales • Revenue Operating System™ Assessments • Revenue Operations (RevOps) Optimization • CRM Strategy & Governance • Sales Process & Pipeline Optimization • Forecasting & KPI Improvement • Go-to-Market (GTM) Strategy • Sales Leadership Coaching • Executive Revenue Advisory Selected Results • Delivered more than 25% revenue growth within six months as a Fractional CRO while expanding into new markets. • Improved forecast accuracy by approximately 25% through stronger CRM governance, pipeline management, and forecasting discipline. • Led commercial operations supporting 137 offices and more than 2,000 agents while delivering double-digit year-over-year profit growth. • Guided more than 100 successful franchise launches while improving onboarding consistency and increasing retention by 20%. • Built scalable Revenue Operating Systems for founder-led and growth-stage organizations that improved visibility, accountability, and sales execution. Platforms & Certifications I hold HubSpot Revenue Operations and HubSpot Sales Hub certifications, Microsoft Dynamics 365 Sales Functional Consultant and Fundamentals certifications, and have extensive experience with HubSpot, Salesforce, Microsoft Dynamics 365, Monday CRM, Power BI, and Microsoft Power Platform. Industries Served • Technology • SaaS • Professional Services • Manufacturing • Telecommunications • Franchise Organizations • Business Services • Private Equity Portfolio Companies • Founder-Led Companies Organizations typically engage me when they need to improve forecast confidence, strengthen sales leadership, build scalable sales systems, optimize CRM and Revenue Operations, align cross-functional teams, or transition beyond founder-led sales. If your organization has reached the point where growth requires better systems rather than simply more effort, I'd welcome the opportunity to help build the Revenue Operating System™ that creates greater visibility, accountability, and predictable revenue growth.