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Hayden C.
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Hayden C.

Paid Ads Expert | Facebook, Instagram, Google, TikTok, YouTube & More

Need a digital ads expert who knows how to turn ad spend into predictable, profitable growth? Looking for someone who combines data, creative strategy, and relentless optimization to drive real business results? My name is Hayden Cashion, and I’m a digital advertising specialist based in Toronto, Canada. Over the past several years, I’ve helped brands across North America scale through Meta, Google, YouTube, TikTok, Snapchat, and LinkedIn Ads, driving millions in trackable revenue while consistently improving efficiency and ROAS. I’ve worked with a range of industries, from eCommerce and retail to professional services and sports organizations, helping each build data-driven ad systems designed to convert. Brands like Patagonia, Off The Hook, and the Ottawa Redblacks have trusted me to manage, optimize, and scale their ad accounts to new levels of performance. Here’s how I can help you grow: ✅ Meta Ads (Facebook & Instagram): Campaign builds, creative testing frameworks, and scaling systems that turn engagement into revenue. ✅ Google Ads (Search, Shopping, Display & YouTube): Full-funnel strategy design, audience layering, and conversion tracking setups that maximize ROI. ✅ TikTok, Snapchat & LinkedIn Ads: Creative-first campaign builds with smart targeting and fast feedback loops. ✅ Conversion Tracking & Data Setup: GA4, Meta Pixel, GTM, Conversion API, and full attribution setup for accurate reporting. ✅ Ongoing Optimization: Weekly data reviews, A/B testing, and scaling strategies built around performance, not guesswork. My approach blends analytical precision with creative strategy. Every decision I make is backed by data, and every ad I launch has a clear purpose tied to your business goals. Clients describe my style as transparent, detail-oriented, and proactive. You’ll always know what’s being tested, why we’re testing it, and what the results mean for your bottom line. If you’re looking for a partner who genuinely cares about your success, communicates clearly, and knows how to scale your ad campaigns profitably… Let’s talk about how we can grow your business together.

🇨🇦Toronto, Canada$50/hr100% JSS5.00 (11)Since Oct 2025
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Earnings and projects

MRR
$2.8k

Last 6 months ÷ 6

World#14,452 / 412k
🇨🇦Country#341 / 7,133
Revenue, last 30 days
$1.5k

Last 6 months: $17k

World#29,577 / 412k
🇨🇦Country#524 / 7,133
Total earnings
$32k
World#105,978 / 412k
🇨🇦Country#2,046 / 7,133
Per project
$2.7k

$2.4k in the last 6 months

World#61,524 / 412k
🇨🇦Country#1,068 / 7,133
Projects, last 6 months
7
100% fixed0% hourly
World#28,826 / 412k
🇨🇦Country#453 / 7,133
Projects in all
12

Across 13 contracts

100% fixed0% hourly
World#183,649 / 412k
🇨🇦Country#3,225 / 7,133

Earnings, last 30 days

$31.9k+$1.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$30k$31k$32kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Social Media Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Snapchat Ads Manager156 freelancers · 🇨🇦 #1Top 7%
  2. #53LinkedIn Campaign Manager902 freelancers · 🇨🇦 #3Top 6%
  3. #81TikTok Marketing2,601 freelancers · 🇨🇦 #1Top 3%
  4. #88Social Media Lead Generation3,113 freelancers · 🇨🇦 #4Top 3%
  5. #88Instagram Ad Campaign1,727 freelancers · 🇨🇦 #1Top 5%
  6. #92TikTok Ad2,322 freelancers · 🇨🇦 #1Top 4%
  7. #125Google Ad Manager1,806 freelancers · 🇨🇦 #3Top 7%
  8. #134Facebook Ad Campaign2,495 freelancers · 🇨🇦 #3Top 5%