Michelle M.

Hi there! I’m a full-stack marketing and content strategist who helps healthcare and B2B SaaS companies turn complex products into clear, differentiated and credible stories that drive real growth. Over the past 15 years, I’ve led content and demand generation work for companies like MD Live by Evernorth, Phreesia, Bright.md, and Sage Growth Partners. My focus is not content for content’s sake. I connect messaging to real business outcomes, whether that means improving conversion on a landing page, strengthening authority in a crowded market, or building nurture programs that move buyers forward. I’m especially strong in regulated and complex spaces such as healthcare, health tech, payments, and other technical B2B environments. Clients typically bring me in when the product is sophisticated, the stakes are high, and the messaging needs to be both clear and credible. I’m comfortable working across the full funnel, from SEO authority content and whitepapers to email programs, sales messaging, and conversion-focused web copy. If you’re looking for senior-level strategic support that blends positioning, performance, and clean execution, I’d be glad to connect. You can review selected samples in my Upwork portfolio, and I’m always happy to talk through fit.