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Ayesha A.
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Ayesha A.

Direct Response Copywriter & Conversion Strategist | DTC & eCommerce

Direct-response copywriter for DTC, eCommerce, and B2B SaaS brands. I write landing pages, sales pages, product pages, ads, and email copy designed to turn attention into action. My work has helped generate $20K+ in launch sales, increase landing-page conversions by up to 3.5x, lift email open rates by 38%, and reduce CAC by 30% through sharper positioning, customer research, messaging, and conversion-focused copy. I make your product easier to understand, easier to trust, and easier to buy. I work across the funnel: • Landing Pages & Sales Pages • DTC & eCommerce Copy • B2B SaaS & Website Copy • Shopify & Replo Pages • Product Pages & PDPs • Amazon Product Listings & A+ Content • Meta, TikTok & Google Ads • Email Sequences & Launch Campaigns • Advertorials, VSLs & Lead Magnets • Funnels, Messaging & Conversion Rate Optimization • LinkedIn Ghostwriting & Personal Brand Content For DTC and eCommerce brands, I focus on the moments where copy directly affects revenue: the product page, landing page, offer, ad, email, and funnel. For B2B SaaS, I turn features, workflows, and technical products into clear value propositions that help prospects understand what the product does, why it matters, and why they should take the next step. For LinkedIn, I help founders, executives, and experts turn their ideas, experiences, opinions, and expertise into content that sounds like them, not a generic content writer. Before I write, I dig into the customer, not just the product. I research your audience, customer language, reviews, objections, buying triggers, competitors, awareness level, positioning, and brand voice to understand what people actually need to hear before they take action. Then I turn those insights into copy that gives the right person a clear reason to care, believe, and act. The goal isn't to make your copy prettier. It's to find the strongest argument for your offer, put it in the right place, and remove the friction between “this looks interesting” and “I want this.” Whether you need a Shopify PDP, Replo landing page, B2B SaaS landing page, sales page, advertorial, email sequence, paid ad, LinkedIn post, or complete funnel, I focus on one question: What will make the right person pay attention and take action? If you have a strong product, offer, or personal brand but the message isn't landing, send it my way. I'll find where the copy is losing people and what needs to change. And because apparently the algorithm likes to know what I do too, here’s the keyword-y bit: Direct Response Copywriter | DTC Copywriter | eCommerce Copywriter | B2B SaaS Copywriter | Conversion Copywriter | Landing Page Copywriter | Sales Copywriter | Shopify Copywriter | Replo | Product Page Copywriter | Email Copywriter | Advertorial Copywriter | VSL Copywriter | Ad Copywriter | Conversion Rate Optimization | CRO | LinkedIn Ghostwriter | Personal Brand Ghostwriter | SaaS Copywriter | Copywriting

🇵🇰Sargodha, Pakistan$20/hr100% JSS5.00 (4)Since Oct 2025
GlobeUpwork

Earnings and projects

MRR
$140

Last 6 months ÷ 6

World#125,658 / 412k
🇵🇰Country#17,524 / 52.9k
Revenue, last 30 days
—

Read daily since Oct 22, under 30 days

Total earnings
$1.8k

Billed in all: $1.9k

World#341,589 / 412k
🇵🇰Country#41,904 / 52.9k
Per project
$262

$168 in the last 6 months

World#242,898 / 412k
🇵🇰Country#29,449 / 52.9k
Projects, last 6 months
5

Across 6 contracts

33% fixed67% hourly
World#41,746 / 412k
🇵🇰Country#8,942 / 52.9k
Projects in all
7

Across 9 contracts

33% fixed67% hourly
World#236,188 / 412k
🇵🇰Country#38,061 / 52.9k

Earnings, last 30 days

$1.9kNothing earned since Oct 22Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,900$1,920$1,940$1,960Oct 22Oct 30Nov 7

Tracked from Oct 22, 2026.

Skill rankings: #1 in 1 skill of 15

Rarest: top 23% in Sales Copy, of 461. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Product Disclaimer Writing2 freelancers · 🇵🇰 #1Top 50%
  2. #22Survey Question Writing61 freelancers · 🇵🇰 #3Top 36%
  3. #104Sales Copy461 freelancers · 🇵🇰 #25Top 23%
  4. #173UX Writing730 freelancers · 🇵🇰 #8Top 24%
  5. #181Outreach Email Copywriting593 freelancers · 🇵🇰 #51Top 31%
  6. #226Social Media Copy776 freelancers · 🇵🇰 #9Top 29%
  7. #255Direct Response Copywriting741 freelancers · 🇵🇰 #37Top 34%
  8. #317Sales Funnel Copywriting1,313 freelancers · 🇵🇰 #44Top 24%