Elisabeth M.
Brand Strategy | Product Innovation | Commercialization
I'm a seasoned marketing leader with 10+ years of experience in the CPG industry, driving measurable growth and brand equity across both large global mass market brands and smaller, fast-moving businesses in the U.S. and internationally. My category experience spans OTC, dietary supplements, skin care, baby care, and personal care, giving me a well-rounded understanding of consumer needs across life stages and lifestyles. I bring solid expertise in BRAND STRATEGY, PRODUCT INNOVATION, and COMMERCIALIZATION, with a proven track record of driving growth through a blend of strategic thinking, commercial focus, and consumer-centricity. I've led successful digital initiatives, new product launches, and complex portfolio transformations - always insight-driven and aligned to business objectives. Entrepreneurial by nature, I'm energized by solving problems, building from the ground up, and finding creative, resourceful ways to accelerate growth, all while making an impact on consumers' lives. I'm known for my strong business acumen, cross-functional leadership, and solution-oriented mindset. If you or someone on your team is looking for support — whether it’s parental leave coverage, a short-term backfill, strategic project leadership, or just an experienced extra set of hands — I provide flexible marketing consulting services designed to fit seamlessly into your team.
Earnings and projects
Last 6 months ÷ 4.3 months active (since Jul 2026)
Last 6 months: $16k
Billed in all: $17,200$17k
$16k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 2% in Branding & Marketing
Ranked by MRR among everyone on Upwork with the skill.
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