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Elisabeth M.

Elisabeth M.

Brand Strategy | Product Innovation | Commercialization

I'm a seasoned marketing leader with 10+ years of experience in the CPG industry, driving measurable growth and brand equity across both large global mass market brands and smaller, fast-moving businesses in the U.S. and internationally. My category experience spans OTC, dietary supplements, skin care, baby care, and personal care, giving me a well-rounded understanding of consumer needs across life stages and lifestyles. I bring solid expertise in BRAND STRATEGY, PRODUCT INNOVATION, and COMMERCIALIZATION, with a proven track record of driving growth through a blend of strategic thinking, commercial focus, and consumer-centricity. I've led successful digital initiatives, new product launches, and complex portfolio transformations - always insight-driven and aligned to business objectives. Entrepreneurial by nature, I'm energized by solving problems, building from the ground up, and finding creative, resourceful ways to accelerate growth, all while making an impact on consumers' lives. I'm known for my strong business acumen, cross-functional leadership, and solution-oriented mindset. If you or someone on your team is looking for support — whether it’s parental leave coverage, a short-term backfill, strategic project leadership, or just an experienced extra set of hands — I provide flexible marketing consulting services designed to fit seamlessly into your team.

🇺🇸Harrison, United States$185/hr100% JSSSince Oct 2025

Earnings and projects

MRR
$3.7k

Last 6 months ÷ 4.3 months active (since Jul 2026)

World#9,125 / 412k
🇺🇸Country#2,681 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $16k

Total earnings
$16k

Billed in all: $17k

World#158,042 / 412k
🇺🇸Country#25,809 / 62.1k
Per project
$16k

$16k in the last 6 months

World#8,431 / 412k
🇺🇸Country#1,491 / 62.1k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
1
100% fixed0% hourly
World#360,671 / 412k
🇺🇸Country#53,151 / 62.1k

Earnings, last 30 days

$17.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$17.0k$17.2k$17.4kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Branding & Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #6New Product Innovation91 freelancers · 🇺🇸 #5Top 7%
  2. #7Product Launch Plan110 freelancers · 🇺🇸 #2Top 6%
  3. #50Strategy1,499 freelancers · 🇺🇸 #32Top 3%
  4. #51Brand Management1,619 freelancers · 🇺🇸 #23Top 3%
  5. #80Branding & Marketing3,758 freelancers · 🇺🇸 #45Top 2%
  6. #87Brand Consulting2,336 freelancers · 🇺🇸 #49Top 4%
  7. #107Brand Development3,166 freelancers · 🇺🇸 #59Top 3%
  8. #131Brand Strategy3,282 freelancers · 🇺🇸 #63Top 4%