Amanda B.

Are your struggling to see ROI from your social content efforts? I align organic social media content, paid media, and your broader marketing ecosystem to turn engagement into measurable revenue growth and bespoke automated customer journeys. While I may be new to Upwork, I'm not new to omni-channel digital marketing. With over 15 years of senior integrated marketing experience across global consumer brands (TGI Fridays, Hilton Worldwide, Domino’s Pizza) and high-growth fintech (Fundrise), Social is much more than just posting content. I engineer full-funnel social strategies backed by marketing automation, CRM alignment, detailed custom journeys, storyline calendars and detailed analytics to understand what's working and why. How I Help Your Business Scale » Social Content Strategy & Optimization: Develop high-impact editorial calendars, brand positioning, and social-first campaign frameworks designed for rapid audience growth (+230% organic audience growth achieved at Fundrise). » Marketing Ecosystem & Automation Integration: Connect social media touch points directly to your sales and CRM engines. Certified in Make. com and HubSpot, I build automated workflows that transition social prospects from MQL to SQL status while cutting operational overhead. » Paid Media & Conversion Optimization: Design and deploy targeted Meta ad campaigns and promotional pushes engineered to maximize ROI, previously driving acquisition CPAs below $1.00 during peak campaign pushes. » Brand Governance & Enterprise Ops: Establish digital asset management (DAM) repositories, crisis response protocols, and listening frameworks to keep localized and multi-channel campaigns on-brand. Select Track Record & Metrics » Fundrise: Scaled owned social audience by +230% in one year within a heavily SEC-regulated environment, outperforming market competitors 3x. This is where I was able to repurpose existing content into digestible compelling follow-worthy pieces (check out this portfolio item on my profile). » TGI Fridays: Directed in-house communications and localized Meta ad campaigns, generating a +13% lift in loyalty sign-ups, a +17% increase in promotional orders, and $150K in earned media value. Here, I was able to bridge the gap of brand marketing to digital marketing execution then spearheaded the first in-house social media team that eventually handled content, campaigns, influencer relationships, and even crisis management situations. » Domino's Pizza (Ansira): Governed a $10M annual digital budget across media analytics, SEO, and multi-channel account execution. » Known Social: Designed custom AI-driven content workflows for efficiency in lean teams and automation scenarios that reduced task completion times by an average of 44%. Technical & Platform Certifications » Automation & CRM: Make .com (Foundation & Basics Certified), HubSpot Digital Marketing Certified » Enterprise Social & Tech: Sprinklr (Advanced Administrator & Insights Certified), Meta Ads Manager, Digital Asset Management (DAM) If you need a seasoned strategist who can elevate your social content quality while integrating it directly into a high-converting marketing backend, let’s connect. Send me a message or invite me to your job post to review your goals.