Akshay S.

If your campaigns are generating traffic but not bringing in the right leads, that is usually a targeting and intent problem, not a budget problem. That is exactly where I step in. I am Akshay, a performance marketer with 5.5+ years of experience managing Google Ads and Meta Ads for service based businesses and lead generation focused campaigns. I have worked with agencies where performance was measured strictly on cost per lead, lead quality, and actual business outcomes, not just surface level metrics. Over the years, I have learned that in industries like financial services or tax related businesses, success does not come from increasing traffic. It comes from understanding urgency, user intent, and building campaigns around people who are actively looking for solutions. My approach is simple and practical: ~ Focus on high intent keywords that convert, not just drive clicks ~ Structure campaigns in a way that gives control over spend and scaling ~ Write ad copy that connects with real problems and urgency ~ Continuously optimize based on data that impacts cost per lead and quality ~ Identify wasted spend early and shift budget toward what actually works ~ Ensure accurate tracking with GA4 and proper conversion setup I do not overcomplicate things or rely on assumptions. I look at what the data is telling, take action quickly, and refine continuously. If you are looking for someone who understands how to generate consistent, high quality leads from Google Ads and can take ownership of performance over time, we will work well together.