Anggun A.

Creative Director | Brand Strategy, Content & Product Development

I work with founders as a creative business partner, not just someone who executes a brief. I look at the brand as a whole: the positioning, product, customer, content, visual direction, and how every creative decision connects back to the business. I built my own fashion brand from just $35 into a business generating over $20K per month, entirely through organic growth. I led it end to end, from brand strategy and product development to creative direction, sourcing, launches, content, and community building. Collections sold out within minutes, with customers setting alarms and turning on notifications for every new drop. That founder experience still shapes how I work today. When I step into a brand, I don't look at a campaign, photoshoot, product, or social feed in isolation. I look at where the business is going, what the customer needs to feel, what's working, what's missing, and how every touchpoint should connect. I partner with fashion, lifestyle, and consumer brands across: • Creative Direction & Brand Strategy • Campaigns, Photoshoots & Visual Storytelling • Content & Social Direction • Product Development, Sourcing & Production • Brand Launches & Creative Systems I’m at my best when I can see the bigger picture, make strong creative decisions, and move between strategy and execution without losing sight of the business behind it.