Rafa M.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

🏠 𝗛𝗼𝗺𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 & 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 🎯 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 | 𝗟𝗦𝗔 | 𝗚𝗕𝗣 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 | 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗥𝗢 📍 𝗨𝗦-𝗕𝗮𝘀𝗲𝗱 | 𝗙𝗹𝗼𝗿𝗶𝗱𝗮 I am Rafa Mello, founder of RCM MediaWorks. I specialize in one thing above everything else: helping home service contractors and local service businesses generate real qualified leads through Google Ads, Local Services Ads, and Google Business Profile optimization. This is not a side service I offer. It is the core of my work every single day. What makes my approach different is that I never run paid advertising in isolation. Every client I take on gets a holistic strategy where Google Ads, LSA, GBP optimization, and website CRO all work together as one unified lead generation system. There is no point driving paid traffic to a website that does not convert or running ads while your GBP is losing map pack visibility to competitors. 𝗪𝗵𝗮𝘁 𝗜 𝗖𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗠𝗮𝗻𝗮𝗴𝗲 - 30 active Google Business Profile optimizations across home service contractors - 17 active Local Services Ads accounts for HVAC, plumbers, electricians, and roofers - Google Search and Performance Max campaigns across multiple trades and competitive markets - Full white label Google Ads services for a contractor marketing agency behind the scenes - GoHighLevel CRM integration for lead tracking, attribution, and automated follow up workflows 𝗣𝗿𝗼𝘃𝗲𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 ⚡ Electrical contractor in Wisconsin: $50 ad spend landed a $10,000 job within 2 days. 19,900% ROAS 💰 DSCR mortgage client: $1,500 spent in month one closed $5,300 in deals. 253% ROI 🏠 Florida home inspection client: 175 leads in a single month on only $3,000 in ad spend 🏗️ Construction and landscaping client: 40 or more qualified leads per month through surgical zip code targeting ❤️ Cardiology practice Sarasota: Consistent new patient flow every month at a controlled cost per acquisition 𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 I use a surgical zip code targeting strategy on every campaign. Rather than casting a wide net across an entire market, I identify the specific zip codes and neighborhoods most likely to produce your ideal customers and concentrate ad spend there first. Combined with aggressive negative keyword management updated weekly from the search terms report, this approach consistently drives down cost per lead while improving the quality of every inbound call and form submission. My background started in software engineering which shaped the analytical and data-driven way I approach every account. I do not just monitor metrics. I interpret what they are telling me and bring clear actionable recommendations to every conversation rather than just presenting raw numbers. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗘𝘅𝗽𝗲𝗰𝘁 𝗙𝗿𝗼𝗺 𝗠𝗲 ✅ Direct access to me on every account. No outsourcing, no hand offs ✅ Weekly reports delivered without being requested ✅ Proactive communication throughout the week, not just on reporting days ✅ Problems flagged before they become bigger issues ✅ Long term partnership thinking focused on measurable business results 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗜 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗜𝗻 🔧 HVAC | Plumbing | Electrical | Roofing | Construction 🧹 Cleaning Services | Pest Control | Restoration 🏥 Medical Practices | Cardiology | Healthcare 💰 Mortgage and Financial Services 𝗧𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Google Ads | Google Local Services Ads | Google Business Profile | Meta Ads | Google Tag Manager | GA4 | CallRail | Invoca | GoHighLevel | Google Search Console | Looker Studio I am not the right fit for everyone and I will tell you that upfront. If you are looking for someone who sets campaigns and checks in monthly, that is not how I work. If you want a specialist who is inside your account every week making intelligent data-driven decisions and communicating proactively, I would love to connect. 📞 Send me a message and we can review your current campaigns together. I will give you an honest assessment of where the opportunities are regardless of whether we end up working together.