Antani T.

Google Ads lead generation for businesses that need leads they can actually count. Most accounts I take over don't have a campaign problem. They have a measurement problem. Conversions fire on page loads instead of real enquiries. GA4 and Google Ads report two different numbers. Offline sales never make it back into the account. So the algorithm optimises toward the wrong signal, the dashboard looks fine, and the phone stays quiet. I fix the measurement first, then the campaigns, then the landing page — in that order, because optimising against numbers you don't trust just makes you wrong faster. WHAT I ACTUALLY DO 1. Tracking audit. GA4, GTM and your Google Ads conversion actions. What's firing, what's double-counting, what's missing. Enhanced conversions and server-side tagging where the funnel needs them. 2. Account audit. Structure, search terms, match types, bidding, negatives, wasted spend. You get the findings as a written document and a Loom walkthrough, not a raw spreadsheet. 3. Rebuild and manage. Campaigns restructured around conversions that are now measured correctly, then optimised weekly against cost per qualified lead. Not clicks. Not impressions. 4. Landing page. Message match with the ad, form friction, mobile load time. In most lead generation accounts the cheapest cost-per-lead improvement is on the page, not in the auction. BACKGROUND Performance Marketing Specialist at Publicis Groupe. Google Ads certified in Search, Display and Video, plus Conversion Tracking Mastery. Top Rated on Upwork. Recent lead generation accounts: telehealth, auto transport, US photo digitisation services, and local trades. I also run Meta Ads and Google Shopping where they support a lead generation account — but Google Ads lead generation is the thing I do properly. If your Google Ads spend isn't turning into leads you can trace back to a campaign, send me access and I'll tell you what's actually broken before you commit to anything.