Johnson S.

Are you trying to enter a new market, understand competitors, validate a product, find customer opportunities, or figure out what your brand should be saying online? I help startups, SaaS companies, ecommerce brands, FinTech and real estate teams, agencies, and investors turn market, competitor, customer, and social research into clear decisions and practical marketing actions. You get a sourced report or spreadsheet, usually within 3 days, with a clear recommendation on what to do next. I hold Insights Association (IPC) and SCIP competitive intelligence certifications and an ESOMAR membership, and every rated project on my profile has a 5.0 star review. WHAT CLIENTS SAY "Amazing job, detail and concise research and made me understand my market and niche selection in an easier way." "The gaps listed are exactly the insight I needed." MARKET & COMPETITIVE RESEARCH I can help you: • Research and validate markets, products, and business ideas • Estimate TAM, SAM & SOM and assess market opportunity • Identify, profile, and benchmark competitors • Analyze competitor pricing, positioning, products, offers, and gaps • Analyze live competitor ads and funnels on Meta and Google • Research customer needs, pain points, segments, and buying behavior • Analyze reviews, feedback, sentiment, and customer complaints • Identify market opportunities, risks, trends, and whitespace • Research Nigerian market entry and local competitors • Turn scattered information into decision ready findings RESEARCH-DRIVEN SOCIAL MEDIA STRATEGY Instead of creating content based on guesswork, I research the market and audience first. I can help with: • Social media and competitor research • Audience and content research • Competitor content and engagement analysis • Content pillars and positioning • Content calendars and content ideas • Research-backed captions and marketing copy • Educational and informative social content • Brand messaging and content direction HOW I WORK 1. Clarify the business problem you need solved 2. Collect data from named sources and cross check it 3. Analyze competitors, customers, and the market 4. Turn the evidence into clear insights 5. Recommend what to do next For example, if you are unsure whether a market is worth entering, I don't just collect statistics. I investigate the competitors, customers, demand signals, pricing, gaps, and risks so you can make a better decision. For social media, I apply the same approach: understand the audience, study competitors and content trends, then turn the findings into a practical content plan. TOOLS AND SOURCES Similarweb, SEMrush, Crunchbase, Statista, G2 and Capterra, App Store intelligence, AirDNA, Zillow, and other sources depending on the project. WHAT YOU GET ✔ Clear, source-backed research ✔ A report, spreadsheet, or content plan you can use right away ✔ Competitor and customer intelligence ✔ Market opportunity and validation findings ✔ Research-driven social media strategy ✔ Clear recommendations tied to your business problem My Upwork work includes market validation, competitive intelligence, product research, customer research, AirDNA and Zillow analysis, AI focused research, and educational social media content. If you know the business problem but need someone to investigate the market, competitors, customers, or social landscape and turn the findings into a clear next step, send me the problem.