Nimra H.

I built my career on LINKEDIN working with US advertising companies like Cubatica, Big Life Marketing, Create the Movement Marketing, and Grow Automate Scale. Now expanding to Upwork to work with more ambitious DTC founders. If you're looking for someone to simply launch campaigns, adjust bids, and report ROAS, I'm probably not the right person. If you want someone who can understand why people buy, turn that insight into creative strategy, and scale paid acquisition around actual business profitability, that's where I can help. I'm a Meta & Google Ads Growth Strategist with 7 years of hands-on experience scaling eCommerce and DTC brands across multiple markets. I've managed $300K+/month in Meta spend and worked across multiple brands simultaneously, from account strategy and creative testing to acquisition, scaling, attribution, and profitability. 🚀 My Creative Strategy I don't start with audiences or campaign structures. I start with: Why they buy → Angles → Hooks → Creative concepts → Testing → Winning messages → Scaling I look at the customer's desire, problem, emotion, identity, and desired outcome, then turn those insights into ad angles and creative concepts. That means I'm not just testing different videos. I'm testing different reasons why someone should buy. I build a consistent creative testing engine, identify winning messages, feed learnings back into creative production, and scale what actually works. 📈 Results Across Multiple DTC Brands • Tote&Carry: Scaled Meta with 5.38x ROAS, including 3.8x+ on 7-day click attribution, while evaluating performance through incremental attribution and backend profitability. Google ROAS improved from 2.5x to 5x+. • Skincare Brand: Helped break through a plateau by identifying that approximately 90% of Google revenue was coming from returning customers, then restructuring the acquisition strategy to focus on new customer growth and scalable acquisition. • Safe Life Defense: Reduced Meta spend from approximately $300K/month to $150K/month while maintaining the SAME revenue, improving efficiency without blindly chasing platform ROAS. • US sock brand: Generated an additional $41.7K/month in revenue within 4–5 months with approximately $13K in additional spend. • Scaled numerous DTC brands from $30k to $100k and $100k to $500k+ with the exact framework described here. Happy to provide references. 🎯 Meta & Google Ads Meta Ads Creative strategy & testing Hooks, angles & messaging Scaling & budget allocation New customer acquisition CAPI & tracking Account structure Attribution analysis Performance optimization Google Ads Search & Shopping Performance Max Brand vs non-brand strategy Merchant Center tROAS Search query analysis Budget allocation & scaling New customer acquisition 📊 I Don't Optimize for ROAS in Isolation I look at: Contribution margin CAC & allowable CAC MER Marginal ROAS New vs returning customer revenue AOV, COGS, shipping, fees & returns LTV Creative performance Funnel conversion Attribution & tracking Because 4x ROAS doesn't automatically mean a business is profitable. And a lower ROAS doesn't automatically mean you should cut spend. My goal is to build a paid acquisition system that can scale profitably, not simply make the Ads Manager dashboard look good. If you're looking for a hands-on media buyer who understands creative, acquisition, business economics, and scaling, I'd be happy to discuss your account. DM me “AUDIT” and I'll take a look at your paid acquisition setup and share the biggest opportunities I see.