Barbara M.

Is your content getting posted but not turning into real growth? I help brands, founders, and standout teams build a strong market presence through strategic content, clear positioning, and systems that drive measurable results. With 6+ years in social media strategy, content creation, and digital marketing, I've worked across lifestyle, beauty, hospitality, and B2B consultancy. At Wings Company, I built the social media positioning system behind a 200% increase in revenue in under three months. At Not Yet Brasil, I led influencer marketing and UGC organization, growing the brand's Instagram to 187K+ monthly views. I also led the strategy behind a makeup brand collaboration that generated over R$1M in revenue in under 30 days, and created short-form video content that reached 2.1M views with a 64% completion rate. Here's how I can support your brand: 🎯 Brand Positioning: clear messaging, tone of voice, and a consistent presence across your channels; 🧠 Content Strategy: content pillars, recurring series, editorial planning, and systems that keep your content moving; 🤝 Influencer Marketing & UGC: creator sourcing, campaign organization, and strategies that turn UGC into a growth channel; 🎨 Content Creation & Editing: carousel design, photo selection and curation, and turning raw footage into polished videos; 📝 Conversion Copywriting: hooks, captions, and CTAs designed to capture attention and drive action; 🎬 Short-Form Video Scripting: Reels and TikTok concepts and scripts built around strong hooks, retention, and shareability; 🤖 Lead Generation & ManyChat Automations: flows that turn engagement into conversations and qualified leads; 👥 Community Management: building stronger relationships with your audience and creating an active community around your brand; 📊 Performance Tracking: KPI tracking, reporting, and ongoing optimization based on what the data tells us. TECHNICAL SKILLS: ✓ Brand positioning, content strategy, influencer marketing, messaging & editorial planning; ✓ Instagram, TikTok, Facebook & YouTube; ✓ AI tools: Claude, ChatGPT, Gemini, ElevenLabs, Higgsfield & OpenArt.ai; ✓ ManyChat & Notion, including AI-powered content workflows; ✓ Content creation & editing: Canva Pro, CapCut Pro & native Instagram Reels editing; ✓ Performance reporting, KPI tracking & competitor research; ✓ Currently completing an MBA in Artificial Intelligence for Business, applying AI to content strategy and production. I bring together strategy, creative thinking, and hands-on execution to help brands grow their presence and turn content into something that supports the business. If you're looking for someone who can take ownership of your content strategy and turn ideas into content that performs, let's talk!