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Marina S.
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Marina S.

Customer Acquisition & Funnels | Paid Ads, Email Flows, Automation

I build and run customer acquisition from the first ad to the paying customer, and I keep every stage connected so you can see where the money comes from and where it leaks. What I run myself: • Paid ads on Meta and Google, structured around the event that matters (a registration, a booked call, a purchase), not clicks • Landing pages and websites, written and built, wired to your form, CRM and conversion tracking • Email flows: welcome, nurture, launch, onboarding, no-show and abandoned checkout follow-up • The automations between your tools (Zapier, CRM, Stripe, Meta pixel), so leads never sit in a spreadsheet • Live dashboards that update on their own, plus a short written note every week: what changed, what to fix first, and the KPIs that pay the bills (cost per lead, show-up rate, cost per buyer, revenue) What I don't do is produce social media content. I'll plan it with your team so it feeds the funnel, but the posting stays with them. Some of the work behind this: • For a small business software company I switched off a Traffic campaign that had spent $451 for zero tracked registrations, rebuilt it on Meta's conversion objective, and took webinar registrations from 8 to 34 in one month at $13.91 each. People invited from the email list showed up at 89%, against 28% from ads. • For a US real estate educator I run the whole funnel: Facebook lead form into GetResponse through Zapier, a five-email sequence to the sales page, Stripe checkout, purchases reported back to Meta, and 63 onboarding emails that start the moment someone buys. • Before freelancing, I helped build R$10M+ (about US$2M) in pipeline from inbound and outbound at a B2B tech consultancy. Platforms: Meta Ads, Google Ads, GA4, HubSpot, GetResponse, Mailchimp, Klaviyo, RD Station, Zapier, Stripe. I work async: a shared board, a weekly written note and short videos instead of status calls. A first plan, flow or landing page usually comes back in two to three working days.

🇧🇷Maringa, Brazil$18/hr100% JSSSince Nov 2025

Earnings and projects

MRR
$1k

Last 6 months ÷ 6

World#46,173 / 412k
🇧🇷Country#610 / 4,647
Revenue, last 30 days
$1.4k

Last 6 months: $6.3k

World#31,535 / 412k
🇧🇷Country#454 / 4,647
Total earnings
$11k

Billed in all: $12k

World#186,115 / 412k
🇧🇷Country#1,977 / 4,647
Per project
$11k

$6.3k in the last 6 months

World#13,625 / 412k
🇧🇷Country#220 / 4,647
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇧🇷Country#1,427 / 4,647
Projects in all
1

Across 2 contracts

0% fixed100% hourly
World#360,671 / 412k
🇧🇷Country#3,845 / 4,647

Earnings, last 30 days

$11.9k+$1.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10k$11k$12kOct 8Oct 23Nov 7

Skill rankings: Top 7% in GetResponse

Ranked by MRR among everyone on Upwork with the skill.

  1. #5GetResponse69 freelancers · 🇧🇷 #1Top 7%
  2. #41Customer Acquisition Strategy237 freelancers · 🇧🇷 #2Top 17%
  3. #99Analytics & Tracking Setup620 freelancers · 🇧🇷 #2Top 16%
  4. #102Customer Acquisition639 freelancers · 🇧🇷 #4Top 16%
  5. #215Sales Funnel Builder1,980 freelancers · 🇧🇷 #2Top 11%
  6. #265Marketing Analytics1,577 freelancers · 🇧🇷 #8Top 17%
  7. #389Email Copywriting4,052 freelancers · 🇧🇷 #6Top 10%
  8. #405Dashboard2,955 freelancers · 🇧🇷 #8Top 14%