Marina S.
Customer Acquisition & Funnels | Paid Ads, Email Flows, Automation
I build and run customer acquisition from the first ad to the paying customer, and I keep every stage connected so you can see where the money comes from and where it leaks. What I run myself: • Paid ads on Meta and Google, structured around the event that matters (a registration, a booked call, a purchase), not clicks • Landing pages and websites, written and built, wired to your form, CRM and conversion tracking • Email flows: welcome, nurture, launch, onboarding, no-show and abandoned checkout follow-up • The automations between your tools (Zapier, CRM, Stripe, Meta pixel), so leads never sit in a spreadsheet • Live dashboards that update on their own, plus a short written note every week: what changed, what to fix first, and the KPIs that pay the bills (cost per lead, show-up rate, cost per buyer, revenue) What I don't do is produce social media content. I'll plan it with your team so it feeds the funnel, but the posting stays with them. Some of the work behind this: • For a small business software company I switched off a Traffic campaign that had spent $451 for zero tracked registrations, rebuilt it on Meta's conversion objective, and took webinar registrations from 8 to 34 in one month at $13.91 each. People invited from the email list showed up at 89%, against 28% from ads. • For a US real estate educator I run the whole funnel: Facebook lead form into GetResponse through Zapier, a five-email sequence to the sales page, Stripe checkout, purchases reported back to Meta, and 63 onboarding emails that start the moment someone buys. • Before freelancing, I helped build R$10M+ (about US$2M) in pipeline from inbound and outbound at a B2B tech consultancy. Platforms: Meta Ads, Google Ads, GA4, HubSpot, GetResponse, Mailchimp, Klaviyo, RD Station, Zapier, Stripe. I work async: a shared board, a weekly written note and short videos instead of status calls. A first plan, flow or landing page usually comes back in two to three working days.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.3k
Billed in all: $11,916$12k
$6.3k in the last 6 months
Across 2 contracts
Earnings, last 30 days
Skill rankings: Top 7% in GetResponse
Ranked by MRR among everyone on Upwork with the skill.
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