Rabia S.

If your ecommerce store looks good but is difficult to shop, slow on mobile, hard to manage, or simply not converting the way it should, that is usually a store problem, not a traffic problem. I design, develop, rebuild, and optimize Shopify and WooCommerce stores for brands that need a reliable ecommerce website built around the actual buying journey. My work covers everything from a new store launch to a full redesign, platform migration, custom theme work, conversion improvements, integrations, subscriptions, payment setup, performance optimization, and ongoing ecommerce support. I work primarily with Shopify, Shopify Plus, WooCommerce, and WordPress, and I am comfortable taking a project from Figma or an existing website all the way through development, QA, launch, and post-launch improvements. For Shopify projects, I work with Online Store 2.0, Liquid, custom sections, JSON templates, metafields, metaobjects, product and collection templates, Shopify apps, Shopify APIs, checkout flows, subscriptions, bundles, upsells, reviews, loyalty tools, shipping, taxes, payment gateways, and third-party integrations. For WooCommerce projects, I work across WordPress + WooCommerce store builds, theme customization, product catalogs, variable products, checkout, payment gateways, shipping rules, plugins, subscriptions, memberships, custom functionality, performance optimization, and ecommerce redesigns. A lot of clients come to me because they are dealing with one of these situations: - A Shopify or WooCommerce store that needs a complete redesign - A store that gets traffic but has weak conversion - A new ecommerce business that needs to launch properly - A slow or outdated store that is difficult to manage - A migration from WordPress/WooCommerce or another platform to Shopify - Product, collection, cart, or checkout pages that need improvement - A Figma design that needs to be developed into a responsive ecommerce store - Subscription, bundle, review, upsell, loyalty, or payment integrations - Mobile UX, page speed, Core Web Vitals, GA4, GTM, or tracking issues - Ongoing ecommerce maintenance and store improvements I do not treat ecommerce development as just “building pages.” Before I start, I look at how customers move through the store, where the important buying decisions happen, how products are structured, what may be causing friction, and what the business needs to manage after launch. That means the finished store is not only visually polished. It is also mobile responsive, conversion-focused, easy to maintain, SEO-conscious, performance-aware, and built around the customer journey. I have worked across ecommerce and product-led businesses including fashion and apparel, beauty, skincare, supplements and wellness, food and beverage, home and lifestyle, automotive and accessories, luxury products, professional services, memberships, online learning, and other DTC and product-based brands. My core ecommerce work includes Shopify development, WooCommerce development, WordPress ecommerce, Shopify theme customization, Liquid development, ecommerce website design, ecommerce migration, conversion rate optimization, CRO, product page optimization, checkout optimization, store speed optimization, responsive development, API integrations, payment gateway integration, subscriptions, third-party apps and plugins, GA4, GTM, technical SEO, and ongoing ecommerce support. If you already have a store, send me the link and tell me what is not working the way you want it to. If you are starting from scratch, send me your product range, references, and platform preference, and I can help you work out the right build approach before development begins.