Malia M.

Are you looking for someone who can take your Email and SMS marketing from basic broadcasts to a fully built, high-performing revenue engine, and also knows their way around an eCommerce store inside and out? Then we're already off to a good start. 🚀⚡ I help brands grow from two directions at once: through owned marketing channels that actually convert, and through eCommerce operations that run smoothly and sell effectively. After 7+ years in digital marketing and 5+ years in eCommerce, I've learned that the brands that win are the ones where the inbox and the storefront are working together, and that's exactly what I help build. On the Email & SMS side: I build and scale full lifecycle programs, not just one-off campaigns. That means defining brand voice, designing clean templates, building automation flows, segmenting audiences, and creating touchpoints that feel intentional and on-brand. I've migrated ESPs without disruption, rebuilt dormant lists into engaged audiences, and written subject lines so good that subscribers posted them to their Instagram stories. On the eCommerce side: I've managed Shopify stores end-to-end: product uploads, SKU management, site merchandising, seasonal page builds, PDP creation, inventory coordination, and A/B testing to improve the overall shopping experience. I've supported product launches, managed content calendars, and kept storefronts running clean and converting consistently across multiple brands at once. Core Capabilities: 📩 Email & SMS program development (from the ground up) ⚙️ Automation flows, segmentation & A/B testing strategies ✍️ Brand voice development + copy + template design 🛒 Shopify store management, merchandising & product uploads 📦 SKU management, PDP creation & inventory coordination 📊 Analytics, reporting, and data-led decision making 🤝 Cross-team collaboration and end-to-end project ownership Platform experience: Klaviyo (5 years) · Attentive (2 years) · Mailchimp (8 years) · WordFly (2 years) · ShopifyPlus (5 years) · Asana (7 years) · HubSpot How I Work: I ask the right questions first, spot opportunities fast, and turn scattered tactics into a smooth, scalable system. I bring strategy, creativity, and execution together so your marketing doesn't just look good, it performs. No fluff. No chaos. Just clear, measurable results. Whether you need: ✔ A full lifecycle email & SMS build ✔ An ESP migration without headaches ✔ Stronger conversions and smarter segmentation ✔ A Shopify store that's organized, optimized, and running smoothly ✔ Campaigns and flows that actually sound like your brand ✔ Ongoing support across marketing and eCommerce operations ...I'm here to make the whole thing efficient, effective, and honestly pretty enjoyable. Let's build something that works together. ✨📈