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Lais O.

Lais O.

Senior Product Designer UX UI | SaaS & Fintech | Metrics-Driven UI/UX

Specializing in UX audits, flow optimization, and strategic reviews to drive user retention and business growth. My projects have achieved: + 10% increase in login success; + 26% increase in active app users; + App user retention increased from 40 seconds to 29 minutes; - Reduced support tickets from 57,000 to 35,000. I help early-stage companies achieve measurable results, from identifying friction through deep-dive UX audits to fixing complex flows that expand user retention. How I can help you: - UX Audits & Reviews: I provide a professional eye to identify exactly where users are dropping off and map out actionable fixes. - Flow Optimization: Streamlining complex user journeys to reduce friction and improve conversion. - MVP Strategy: Building the right foundation so you can scale without technical or design debt. - Scalable Systems: Developing high-quality UI and Design Systems that speed up your dev team. - Gamification Strategy: Applying behavioral psychology and reward systems to transform passive users into high-engagement advocates. A little more about me: I’ve worked across tech, health, finance, and crypto, and if there’s one thing I’ve learned, it’s that nothing is built alone. I thrive on constructive feedback and close collaboration with founders and engineers. If you’re looking for a partner to help clarify your product’s vision, please, invite me to your project!

🇧🇷Rio de Janeiro, Brazil$20/hr100% JSS5.00 (1)Since Nov 2025

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#298,384 / 412k
🇧🇷Country#3,281 / 4,647
Revenue, last 30 days
$0
Total earnings
$3k

Billed in all: $3.1k

World#298,384 / 412k
🇧🇷Country#3,281 / 4,647
Per project
$1.5k
Projects, last 6 months
0
World#209,850 / 412k
🇧🇷Country#2,400 / 4,647
Projects in all
2
100% fixed0% hourly
World#328,886 / 412k
🇧🇷Country#3,382 / 4,647

Earnings, last 30 days

$3.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$3,050$3,100$3,150Oct 8Oct 23Nov 7

Skills