Genevieve E.

I help early-stage AI products turn what users actually do into decisions the team can make. I run discovery up front (user interviews, competitive research, cohort analysis) and present findings with conviction so engineers and designers build the right thing. I craft the messaging around new features so users actually get them. Right now I do this at Adobe Incubator for Bridgeway, an AI marketing agent in alpha. Last cohort I tracked 102 users through a 4-stage activation funnel, surfaced the 3 fixes that drove 7 user outcomes, and routed the engineering and design tickets that shipped them. Before Adobe: 3 years at Plug and Play running founder programming for AI and climate tech ecosystems, sourcing startups for Bouken Capital, and building an Eleven Labs voice agent for founder onboarding at Studio Start. What I do best User interview programs (5-20 sessions with synthesis) Activation funnel audits in FullStory, Mixpanel, Amplitude Competitive research and positioning for new features Weekly readouts that drive roadmap decisions Messaging that's tested on real users before launch Who I work best with Founders and PMs of AI products in alpha or beta who have users but no clear read on what's working.