Ayush S.

Are Your Ads Fatiguing Faster Than a Gym Bro’s New Year’s Resolution? You see… Meta changed the game back in mid 2025, and your creative is the targeting now. Yet plenty of creative strategists are still running the old playbook (new background, new font, same pitch, ship it), like it’s 2024 and nobody told them. Meanwhile, Meta is reading your angle, your argument, your messaging, and who you’re actually talking to. And if every ad makes the same argument to the same person, changing the visuals won’t save you. That’s how you end up with ads that should last 6 weeks fatiguing in 2, Because all those “different” ads are literally targeting the same Avatar over and over again. Different creatives. Same damn idea. Same audience. Same result ALWAYS. *gasping for air* So, anyways What do I do differently? FIRST, A LITTLE ABOUT ME. I go by Ash. Upwork shows my legal name, but yes, same guy lol. I’m a Creative Strategist with almost 4 years of experience in direct-response copywriting. So Naturally, I have a slightly unhealthy habit of picking ads apart. - Why the hell does this work? - What’s the angle? - What’s the big Idea? - Which psychology is doing the heavy lifting? - What would make someone actually care about this product? - And, most importantly, what OTHER reason/way could make someone buy it? Client & Niches I worked in: -Made an AI hook video that beat a supplement brand’s control ad and took their CPA from $42 to $29, plus their top and middle-of-funnel ads. - Wrote bottom-of-funnel ads for a skincare brand spending $20K/month on ads. - Built middle and bottom-of-funnel ads for a DTC sleep pillow brand. - Wrote the emails for an ecom brand and took clicks from 1.56% to 24.16% and CTOR from 5.88% to 37.88%, while the list grew from 260 to 3,100+ in about 6 months. - Built the full-funnel creative for a self-publishing brand (organic ad scripts, VSL, sales and landing pages, emails), and the founder said his open rate noticeably increased within three weekly newsletters. - Wrote the video ad scripts and testing angles for a real estate coach with $85M in deals behind him. - Ran the entire funnel for a senior-executive offer (100K YouTube subscribers), from paid and organic traffic to the VSL, sales page and emails, and even helped fix the course itself (more work than any sane person takes on for one price). - Wrote DR ads for health brands selling turmeric supplements and knee pillows. HERE’S WHAT I CAN DO FOR YOUR BRAND. ✓ Creative Strategy: Deep research into customer reviews, competitor ads, and your funnel to uncover why people buy, then turn those insights into psychology-backed angles and creative concepts. ✓ Meta Ads: Ads designed to stop the scroll, build desire, and give people a compelling reason to buy. ✓ VSLs: Sales videos that hold attention, build belief, and make your offer hard to ignore. ✓ Sales & Product Pages: Turn existing attention into action with persuasive, conversion-focused copy. ✓ Funnel Strategy: Align the ad, landing page, and offer so the customer journey feels like one coherent argument instead of three different companies having a meeting. ✓ Email Marketing: Campaigns and automations that turn attention into revenue. So when I’m working on a creative, I’m not just thinking about the edit, the format, or “is this look pretty” I’m thinking about the why behind it. HOW I USUALLY WORK (Sometimes it varies by brand and niche): I start by going deep. Market research…Avatar research...Product research…Competitor research…Trend research…Customer research… Then I turn all of that into 25–50 genuinely different & unique creative angles and Ideas based on different reasons your customer might buy. You get whole research, angles, ideas and the creative direction before we start pumping out ads like a factory with a caffeine problem. And then I write the ads, produce the assets, build the campaigns, and in test I kill the losers, build variations from the winners, and repeat. AND WHAT DO I ACTUALLY MEASURE? Profitability and new-customer CPA (NCCPA). Because money first. ROAS can look fantastic while your business quietly loses money. Blended metrics can also mix in repeat purchases and email revenue, making it harder to understand what your advertising is actually producing. I care about acquiring new customers at a cost that makes business sense. The rest is supporting data. WHO THIS IS FOR: You’re a health or skincare brand spending $30K+/month on ads. You’re tired of testing ads that look different but make the same argument, and want someone who digs into why people buy. THE OFFER: I’ll beat your control ad in 10 days, or you don’t pay. Message me to see if you qualify. I’ll send you a 60-second onboarding form, review your account, and get to work. No drawn-out discovery calls. Just straight to work. I take on only 3 projects per month. Hit the message button. Cheers, Ash