Daniel S.

Recently joined Upwork after years of working behind the scenes for brands and agencies managing six-figure ad spend across Google & Meta. With 8+ years of experience, I’ve managed $5M in ad spend and generated over $25M in revenue across the US & EU. I build and scale Google & Meta Ads campaigns with monthly budgets from $1K to $100K — from hyper-local targeting to international markets. Key achievements include: ◾️ Scaling e-commerce revenue to multi-six-figure months ◾️ Reaching 20–25%+ conversion rates in service niches ◾️ Achieving CPL from $1–$40 across various industries ◾️ Generating thousands of qualified leads monthly for B2B, SaaS, and local businesses ◾️ 10K+ free trials for SaaS and 8–13x ROAS for e-commerce My approach is business-first: profit growth, stable CAC, and long-term scalability — not just clicks. I’m a certified Google Ads & Meta Ads specialist with deep experience in SEM, SMM, audience targeting, SKAG structure, and creative testing. I focus on continuous improvement, strong analytics, and long-term client partnerships. Industries I know well: E-commerce, SaaS & AI, Construction, Real Estate, FinTech, Local Services, B2B. Tools & skills include: Google Ads, Meta Ads, Analytics, Tag Manager, Data Studio, Shopping, YouTube, Remarketing, Smart Bidding, Custom Audiences, Lookalikes, Dynamic Ads, Lead Gen, etc. Looking forward to taking on challenging projects.