Gavin C.

GCNY Media | Authentic Growth Through Ethical Social Media Social Media Management for Value-Aligned Brands What clients come to us for Clear strategy. Consistent content. Social media that actually reflects who they are. We help businesses show up professionally on Instagram — without feeling salesy, chaotic, or off-brand. Who we are GCNY Media is a two-person team (Narelle & Gavin) with backgrounds in social work and digital strategy. Our edge? We understand people and platforms — which means your content connects, not just posts. Real work. Real clients. We’ve partnered with: • Musicians & independent artists • Illustrators & creatives • Purpose-driven, value-aligned businesses Our role has included: → Creating and optimising Instagram profiles → Managing pages end-to-end → Developing content clients are still using today What we manage for you Strategy Monthly content plans, clear direction, and brand alignment Content Reels, carousels, graphics, captions — created and posted Management Page optimisation, posting, stories, DMs & comments (24-hour response time) Growth Intentional storytelling, engagement, and data-led improvements Why GCNY Media stands out on Upwork ✔ Ethical, people-first marketing approach ✔ Clear communication and collaborative workflow ✔ Experience managing active, real-world accounts ✔ Strategic thinking paired with creative execution ✔ Organised, reliable, and consistent delivery What you get • A professional, aligned Instagram presence • Content that sounds like you • Less overwhelm, more consistency • A team that treats your brand with care If you’re looking for a social media partner — not just a poster — we’d love to connect. Kind Regards Narelle & Gavin