Anthony V.

Creative Strategist | Performance Creative | AI Creative Systems

Most brands don’t have a creative problem. They have a decision making problem. They’re creating ads based on opinions instead of evidence, testing random ideas instead of strategic hypotheses, and repeating the same process expecting different results. That’s where I come in. I help brands build creative systems that continuously learn, improve, and produce better marketing over time. Sometimes that means developing an entire creative strategy before a single asset is made. Sometimes it means researching competitors, identifying opportunities, building testing roadmaps, creating high-converting creative, or producing the final assets. The goal is always the same: Create marketing that earns attention, gives people a reason to care, and drives measurable business growth. ⸻ WHAT I DO Creative Strategy Everything starts with research. Before anything gets designed, I want to understand why it should exist. I analyze competitors, active ads, customer psychology, positioning, messaging, reviews, offers, landing pages, and buying behavior to answer a few important questions: • What’s already working? • What’s becoming saturated? • What are competitors overlooking? • Which angles deserve testing? • Why do customers actually buy? The result isn’t a collection of ideas. It’s a creative strategy backed by evidence. ⸻ Performance Creative Once the strategy is clear, I turn it into assets that are designed to be tested and improved. That includes: • Creative strategy sprints • Competitor research • Static ads • AI-assisted image campaigns • Short-form video concepts • UGC creative briefs • Hook libraries • Messaging frameworks • Creative testing plans • Landing page direction Every asset has a purpose. Nothing gets made just because it looks good. ⸻ AI Powered Execution AI isn’t my strategy. It’s how I execute strategy faster. My workflow is built primarily around Claude Code, VS Code, Codex, Higgsfield, and Lovable, where I’ve developed systems that help me organize research, uncover insights, generate concepts, build creative, and improve future campaigns. Instead of starting from scratch every project, I build on everything I’ve learned before. Competitor research, winning hooks, customer psychology, creative tests, messaging frameworks, and campaign insights all feed back into the system, making every project stronger than the last. ⸻ HOW I WORK Over the past year, I’ve been building my own Creative Strategy OS. It’s a collection of research frameworks, customer psychology maps, positioning systems, testing libraries, creative databases, and AI workflows that help me make better creative decisions. Every project follows the same structured process: 1. Research the market. 2. Study competitors. 3. Find overlooked opportunities. 4. Build strategic hypotheses. 5. Develop creative around those hypotheses. 6. Learn from performance. 7. Feed those insights back into the system. The goal isn’t just to create better ads. It’s to build a smarter creative process that keeps improving. ⸻ TOOLS I USE Research & Strategy • Claude Code • VS Code • ChatGPT Codex Creative Production • Higgsfield • Lovable The tools help me move faster. The thinking behind them is what creates results. ⸻ INDUSTRIES I’VE WORKED WITH I’ve developed creative strategy, research systems, and campaign concepts across industries including: • Health & wellness • Consumer products • Home services • Sports & fitness • Behavioral health • Photography • Lead generation • Ecommerce Whether I’m helping with a single campaign or building an entire testing roadmap, my approach stays the same. Understand the customer first. Then build creative around that understanding. ⸻ WHO I WORK BEST WITH • Brands that care about testing instead of guessing. • Founders who value strategy before production. • Teams looking to build better creative systems, not just more ads. • Businesses that want a long-term strategic partner. If you’re looking for someone to quickly churn out assets, I’m probably not the right fit. If you’re looking for someone who enjoys digging into your market, understanding your customers, and building creative that’s backed by strategy, we’ll probably work well together. ⸻ HOW I CHOOSE PROJECTS I don’t try to take on every project that comes my way. I’d rather work with a smaller number of brands where I can genuinely invest my time, curiosity, and attention. That means asking questions, challenging assumptions when needed, and caring about the outcome just as much as the deliverables. When we work together, you’re getting my full effort, not another project squeezed into an already full calendar. ⸻ LET’S TALK If you’re interested in working together, send me a message and tell me: • What you’re selling • What you’ve already tried • Where you feel things are getting stuck If I believe I can help, I’ll tell you exactly how I’d approach it