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Donna L.

Donna L.

Strategic Brand Identity & Website Systems

I help businesses align branding, messaging, and website direction into cohesive systems that build trust and support growth. My background spans more than 25 years across branding, design, marketing, and technology, with experience translating complex ideas into clear, intentional communication. I work best with businesses that need more than isolated graphics — clients looking for strategic visual direction, stronger positioning, cohesive messaging, and a polished digital presence that reflects the quality of their work. Projects often include: • Brand identity and visual systems • Website strategy and design direction • Messaging and positioning refinement • Marketing and presentation materials • Social and digital brand consistency • Creative direction across platforms and teams My approach is thoughtful, collaborative, and grounded in both aesthetics and business goals. I pay close attention to how visuals, messaging, structure, and user perception work together — because strong branding is not just about looking good, but communicating clearly and building confidence. I’m especially well suited for founders, consultants, service businesses, and organizations navigating growth, repositioning, or brand refinement. If you’re looking for a strategic creative partner who can help shape both the direction and execution of your brand, I’d love to connect.

🇺🇸State College, United States$80/hr100% JSS5.00 (1)Since Dec 2025

Earnings and projects

MRR
$815

Last 6 months ÷ 6

World#57,164 / 412k
🇺🇸Country#9,097 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $4.9k

Total earnings
$5.9k

Billed in all: $6k

World#240,455 / 412k
🇺🇸Country#37,940 / 62.1k
Per project
$3k

$4.9k in the last 6 months

World#56,290 / 412k
🇺🇸Country#9,399 / 62.1k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
2
50% fixed50% hourly
World#328,886 / 412k
🇺🇸Country#47,959 / 62.1k

Earnings, last 30 days

$6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$5.8k$5.9k$6.0k$6.1kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Web Content Development

Ranked by MRR among everyone on Upwork with the skill.

  1. #45Web Content Development535 freelancers · 🇺🇸 #17Top 8%
  2. #59Website Copy406 freelancers · 🇺🇸 #26Top 15%
  3. #337Social Media Engagement2,106 freelancers · 🇺🇸 #49Top 16%
  4. #449WordPress Website Design2,948 freelancers · 🇺🇸 #64Top 15%
  5. #1,024Social Media Content8,642 freelancers · 🇺🇸 #206Top 12%
  6. #1,213Branding9,059 freelancers · 🇺🇸 #357Top 13%
  7. #1,550Logo Design17,289 freelancers · 🇺🇸 #384Top 9%