Jennifer P.
B2B Market Entry & GTM Research Consultant | Industrial B2B
I help industrial and technical B2B companies turn market research into commercial decisions: which segment to enter, which buyer to target, what proof is missing, and what sales path to test first. My work is not generic desk research. I combine market research with 10+ years of hands-on international B2B sales experience in industrial products, water treatment, filtration, desalination, EPC/O&M-related accounts, supplier-side selling, and buyer qualification. I help clients answer questions such as: ā¢ Which market or customer segment should we prioritize first? ā¢ Who is the real buyer, decision-maker, user, gatekeeper, or channel partner? ā¢ Why is buyer interest not turning into real sales movement? ā¢ What competitors, alternatives, or incumbents are shaping the market? ā¢ What proof, positioning, or local support does the buyer need before moving forward? ā¢ Does China/Asia sourcing or supplier selection actually make commercial sense? Services I can support: 1. B2B Market Entry & GTM Research * Market opportunity review * Customer segment prioritization * ICP and buyer persona development * Entry barriers and go/no-go assessment * Practical first-market or first-segment recommendation 2. Competitive & Commercial Intelligence * Competitor and alternative mapping * Pricing and positioning signals * Channel and distributor landscape * Buyer decision logic * Market accessibility analysis, not just market size 3. Sales Path & Buyer Traction Diagnostics * Stuck sales conversation review * Buyer hesitation and proof-gap analysis * Sales deck / website / follow-up message review * Practical next-step sales questions and positioning direction 4. China / Asia Supplier & Cost Intelligence * Supplier shortlist review * Supplier comparison and validation * Cost and quote sanity check * Sourcing risk review * Commercial recommendation before supplier engagement What makes my approach different: I do not stop at facts, lists, or market size. I focus on what the information means for commercial decisions: who to target, what to avoid, what proof is missing, and what the next sales move should be. My background includes 10+ years in international B2B sales and market development, including helping technical filtration products move into major EPC/O&M and global industrial accounts. Typical deliverables include: * Market entry memo * Competitor and buyer map * ICP and segment prioritization * Go / no-go analysis * Supplier validation table * Sales path diagnostic * Strategic recommendation memo * Presentation-ready research brief If you need research that leads to a business decision, not just a data dump, we should talk.