Ruth A.

Social Media Management & Content Strategy | DTC & Shopify | MBA

I'm currently in Upwork's top #568 Content Creation Freelancers in the USA (Via UpworkMrr Rankings) I help DTC and Shopify brands turn scattered posting into a brand people love and buy from. If you send me a message with your brand social media and website I can create for you a small free personalized course of action doc for your brand. A little more about me: I have an MBA, and I'm a brand and growth social media strategist working primarily on Instagram, and Facebook, and TikTok. I also run an ecommerce Shopify brand, Lyrea Society. I help growth focused businesses create a cohesive brand image and communicate better and more tastefully with their audience and customers, running Meta ads, and creating campaigns for different goals. My workflow is AI augmented, not AI ran, as important decisions and creativity are fully human. If your team needs someone to establish a social media direction, a brand strategy, and content creation, I can help you. I do all the graphic design and editing needed for a successful content strategy. My work covers both sides of growing a brand: → Brand: strategy, identity, voice & messaging guides → Growth: social media strategy, content systems, Instagram & short-form video, Meta ads, organic content creation & scheduling Recent results from a DTC social media project: → Facebook: 12 → 464 followers → Instagram: 14 → 210 followers • 100% Job Success Score | 5.0★ average • HubSpot Social Media Marketing Certification II • Hubspot Inbound Certification • MBA • Claude AI, Meta Ads, Canva, Metricool ⭐⭐⭐⭐⭐ "Ruth is wonderful to work with... She delivers exactly what is needed and makes the whole process smooth and efficient." Fluent in English and Spanish. If you're launching or scaling your business, send me a message with a quick note about your brand and where you're stuck. I respond within a few hours. Social Media Marketing | Social Media Strategy | Content Strategy | Content Creation | Brand Strategy | Meta Ads | Instagram | Facebook | TikTok | Ecommerce | DTC | Shopify | Community Management | Instagram Reels | Facebook Advertising | Content Calendar