Ruth A.

I help small businesses and growing brands turn unclear marketing into a practical strategy for social media, paid advertising, email marketing, content, and lead generation. I can develop the strategy, clarify the brand and audience, and execute the work across the channels that support your business goals. Strategy and positioning - Marketing strategy and go-to-market planning - Campaign planning and prioritization - Customer and competitor research - Positioning, messaging, brand identity, and value proposition development - Ideal customer profile and buyer-journey definition - Marketing audits and 30/60/90-day roadmaps Growth and acquisition - Demand-generation and channel strategy - Content, SEO, paid acquisition, and email strategy - Meta/Facebook advertising strategy, management, and creative testing - Paid-social creative direction - Landing pages and lead generation - Shopify and ecommerce growth strategy Execution and optimization - Hands-on campaign execution - Content and social media strategy - Social media management - Email marketing - Testing, optimization, and performance reporting How I work:I start by clarifying your business objective, audience, offer, current performance, and constraints. Then I identify the highest-leverage opportunities, create a prioritized plan, and help execute and measure the work. I can work as a strategic consultant, a hands-on marketing partner, or a flexible extension of your existing team. Recent result: For a DTC campaign, I developed creative that generated an 8.9% CTR at $0.32 CPC I also identified that the client’s Meta Pixel was not firing correctly and helped resolve the tracking issue so the campaign could optimize against more reliable data. I also run my own consumer brand, Lyrea Society, so I understand the founder side of marketing: making decisions with limited resources, managing the budget, and being accountable for what happens after a campaign launches. Top Rated Plus | 100% Job Success | 29 contracts delivered | MBA | Marketing background I use AI to accelerate research, drafting, analysis, and iteration, but strategy, creative judgment, brand voice, quality control, and final decisions remain human-led. If you need a clear marketing strategy, stronger positioning and campaign direction, or hands-on help turning the plan into execution, send me what you sell, who it is for, where you are stuck, and what you have already tried. ⭐⭐⭐⭐⭐ "Ruth is wonderful to work with... She delivers exactly what is needed and makes the whole process smooth and efficient." TO START Send me a message with what you're selling, who it's for, where you're stuck, and what you've already tried.