Taryn H.

Social Media Strategist & Manager | Beauty, Wellness & Female-Led Brands Most brands don't have a content problem. They have a strategy problem. Posting consistently is not the same as posting with purpose. I build social media strategies from the ground up for beauty, wellness, and female-led businesses. Every content pillar, every caption, every post has a specific job to do. That's what separates a feed that looks nice from one that actually grows a business. I bring a four-year background in psychology to my work, which directly shapes how I write for clients in women's wellness, mental health, and coaching. Word choice and tone aren't aesthetic decisions for these audiences, they're trust decisions, and I take both seriously. Before a single post goes live, I spend two weeks in discovery and strategy, learning your business, your audience, your voice, and your goals. What comes after that is intentional, tailored, and built to convert. Here's what that looks like in practice: - A US-based skincare startup came to me at launch with no audience and no content history. I built their pre-launch teaser strategy, launch content, and now manage their ongoing presence across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts. From zero followers in February to a growing organic community by May. - A dormant local account at 4 monthly views grew to 5,800 in month one, all organic, no ads. Two feed posts per week. - A fine artist's account went from 6 interactions per month to 1,200 within three months. Monthly views climbed from 2,000 to over 30,000 in the same period. - A US-based ADHD and women's wellness coach generated over 7,000 organic views in our first month working together, with educational carousels earning meaningful shares from her audience. These results come from strategy, not luck. What I offer: - Full social media strategy and management, cross-platform content planning across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts, brand voice development, launch strategies, monthly content calendars, community management, and performance reporting. I work with brands and founders who care about how they show up online. If you've built something you're proud of and want a strategic partner to help it find its audience, I'd love to talk. Based in Cape Town, working remotely with clients in the US, UK, and beyond. Communication and turnaround stay tight regardless of time zone.