Elena M.

Getting clicks but not enough qualified leads or profitable sales? I audit and manage Google and Meta Ads for small and growing businesses, focusing on what actually affects performance: tracking, structure, targeting, creative strategy and landing pages. I’m certified in both Google Ads and Meta Ads. Before freelancing, I advised SMB advertisers through roles at Google and Accenture. I reviewed over 600+ advertising accounts across lead generation and e-commerce, helping clients improve their campaign structure, bidding, tracking and testing strategies. That experience also taught me that EVERY change should have a clear business reason and a measurable impact on lead quality, sales or ROAS. I work best with business owners and small marketing teams who want practical advice, clear communication and someone who can also implement the work. How I can help: ✅ Google Ads - Account audits and performance reviews - Search, Shopping and Performance Max campaigns - Campaign setup and restructuring - Keyword and search-term analysis - Bidding strategy and controlled testing - Ongoing optimisation and management ✅ Meta Ads - Lead-generation and e-commerce campaigns - Account audits and campaign restructuring - Audience, budget and funnel strategy - Creative and ad-copy guidance - Testing and ongoing optimisation - Pixel and conversion-tracking reviews ✅ Supporting performance - GA4 and Google Tag Manager checks & setup - Conversion-tracking reviews & setup - Lead-quality analysis - Landing-page and lead-form recommendations - Clear reporting and prioritised action plans How I work: - Audit the account I start by reviewing your goals, tracking, campaign structure, targeting, ads and landing pages. The depth of the audit depends on the account, but I always want to understand what is happening before making changes. - Prioritise the right improvements Not every account needs to be rebuilt. I identify what should be fixed first, what can stay and where the strongest opportunities are. - Implement, manage and test I can implement the recommendations as a one-time project or continue managing the campaigns. Testing is controlled and based on meaningful business results; not just clicks or platform scores. A few results from previous projects: - Helped an office refurbishment business grow from 0 to 9 leads per month by restructuring its campaign, keyword targeting and landing-page journey. - Helped a criminal-law campaign grow from almost no leads to 9 leads per campaign without increasing the budget. This came from controlled bidding tests, better keyword targeting and negative-keyword improvements. - Helped a gym-equipment business increase qualified leads by 16% through improved campaign structure, keyword coverage and ongoing optimisation. You may be a good fit if: - Your campaigns are spending but lead quality or sales are disappointing. - Performance has changed and you are not sure why. - You need an independent audit and a clear list of priorities. - You want someone to implement the work and manage the campaigns after the audit. - You value honest recommendations and straightforward communication. Send me a message with a short description of your business, current campaigns and main challenge. We can then decide whether you need an audit, a one-time improvement project or ongoing management. You can also start with my 30-minute Marketing Consultation directly through Upwork.