Alessia G.

I work with beauty, fashion and wellness brands that already have a product, audience, or clear offer, but want their social media presence to feel more intentional, strategic, and aligned with their brand identity. Many brands think they need more posts, but in reality, they need a clearer narrative, stronger positioning, and a content system that reflects the brand properly across platforms. That’s where I come in. My role is to help brands shape how they show up online, from the overall content direction and storytelling to the systems that keep everything consistent and well executed. I combine brand strategy, creative direction and social media systems so brands can grow their presence without chaos or constant experimentation. Signature approach: Brand World Builder, I build worlds people want to belong to. WHAT I HELP WITH - Brand & Content Strategy - Content ecosystems for Instagram & TikTok - Creative direction for campaigns, launches and drops - Narrative positioning and brand storytelling - Content planning systems and editorial calendars - Short-form video strategy (Reels & TikTok) - Social media management and execution HOW I WORK 1. Brand & Content Audit We review your brand positioning, existing content and goals. 2. Strategic Direction I define the narrative angle, content structure and platform strategy. 3. Content System We build a clear content workflow for planning, creation and publishing. 4. Ongoing Execution Content is produced and managed consistently so the strategy actually runs. WHO I WORK WITH - Beauty & skincare brands - Fashion and lifestyle brands - Wellness studios, retreats and product brands - DTC and e-commerce businesses Typically brands that: - already have a product and audience - value aesthetics and brand positioning - want structure instead of random content If you’re looking for a long-term partner who can shape the strategy and ensure the execution actually happens, feel free to reach out and share a bit about your brand. I take on a select number of brands to maintain high-quality work, reach out to join the list.