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Arbaz  S.
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Arbaz S.

Meta & Google Ads Media Buyer | Ecommerce + Lead Generation

Your ad account doesn’t need more random “optimization.” It needs someone who can look at the numbers, find what’s hurting performance, and fix it. I’m Arbaz, a Meta + Google Ads Media Buyer focused on ecommerce and lead generation. I work across campaign structure, creative testing, tracking, attribution, budget allocation, and scaling. The goal is simple. Improve the numbers that actually matter: **Revenue, profit, ROAS, CPA, CPL, and customer acquisition.** I’ve worked across ecommerce and lead-generation accounts with different budgets, funnels, and growth stages. Some needed better campaign structure. Some needed stronger creative. Some had tracking issues. And some were already working but needed to scale without losing efficiency. That’s why I don’t follow one fixed playbook. I look at the account, identify the real bottleneck, and build the strategy around that. I can help with: → Meta Ads → Google Ads → Performance Max → Search & Shopping → Ecommerce campaigns → Lead generation → Creative testing → Retargeting → Conversion tracking → CAPI → Campaign audits → Scaling and budget optimization I don’t care about making a dashboard look good if the business isn’t making more money. I care about finding what works, cutting what doesn’t, and scaling without destroying efficiency. If that’s what you need, send me a message and show me what you’re currently running.

🇵🇰Lahore, Pakistan$30/hr100% JSS5.00 (1)Since Dec 2025

Earnings and projects

MRR
$1.6k

Last 6 months ÷ 6

World#29,115 / 412k
🇵🇰Country#3,346 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $9.8k

Total earnings
$9.9k

Billed in all: $11k

World#197,128 / 412k
🇵🇰Country#21,142 / 52.9k
Per project
$9.9k

$9.8k in the last 6 months

World#16,080 / 412k
🇵🇰Country#742 / 52.9k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇵🇰Country#22,564 / 52.9k
Projects in all
1
0% fixed100% hourly
World#360,671 / 412k
🇵🇰Country#50,390 / 52.9k

Earnings, last 30 days

$10.9kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10.6k$10.8k$11.0k$11.2kOct 8Oct 23Nov 7

Skill rankings: Top 7% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #6Remarketing List28 freelancers · 🇵🇰 #2Top 21%
  2. #11Audience Segmentation135 freelancers · 🇵🇰 #2Top 8%
  3. #50Audience Segmentation & Targeting476 freelancers · 🇵🇰 #7Top 11%
  4. #91YouTube Ads1,131 freelancers · 🇵🇰 #17Top 8%
  5. #92Retargeting712 freelancers · 🇵🇰 #14Top 13%
  6. #128Performance Marketing1,000 freelancers · 🇵🇰 #15Top 13%
  7. #196A/B Testing1,603 freelancers · 🇵🇰 #22Top 12%
  8. #265Instagram Marketing3,741 freelancers · 🇵🇰 #57Top 7%