Carlos Miguel D.

Meta Ads media buyer for eCommerce and lead gen brands, with experience across multiple agencies and 20+ ad accounts, including accounts with over $7M in lifetime ad spend. Strategy, tracking and daily optimization with clear kill rules. Not sure yet? Give me a trial task and see the difference. I’m not just someone who launches campaigns and waits for instructions. I run Meta accounts like a media buyer who owns the numbers. I decide what gets built, what gets cut and what gets scaled, and I back every call with data. Your account doesn’t need another person who clicks “Publish.” It needs someone who understands why a campaign wins or loses. Before I touch an account, I ask: What cost per result does this business actually need to be profitable? Is tracking firing correctly, from the pixel to the Conversions API? Which audiences, angles and offers are worth testing first? At what spend do I cut, hold or scale? What will I report, and how often? Because good targeting with broken tracking still burns budget. What I do 🔥 Campaign Strategy and Builds (ABO and CBO) 🔥 Bid Cap, Cost Cap and Highest Volume Setups 🔥 Pixel and Conversions API Setup and Troubleshooting 🔥 Daily Account Monitoring With Defined Kill Rules 🔥 Budget Reallocation and Scaling Decisions 🔥 Audience and Creative Testing 🔥 Ad Appeals and Policy Issues With Meta Support 🔥 Performance Reporting and Account Audits I’ve worked with brands across: eCommerce DTC Lead Generation Home Services Jewelry Fashion B2B Travel Pet Tech Consumer Tech and Travel Accessories Toys and Collectibles Real Estate Health and Wellness (policy-sensitive accounts) I’m also comfortable with strict naming conventions that keep dashboard reporting accurate. My workflow Audit the account and tracking Set targets and kill rules Build structured tests Check the account every day Report two to three times a week Cut what loses, scale what works If you want a media buyer who owns the numbers and tells you what to do next, let’s talk.