Kayla J.
Social Media Manager | Content Strategist
Hi! I’m Kayla, a Social Media Manager who helps brands grow through intentional content, clear strategy, and consistent execution. I specialize in creating social media that actually works, not just looks good. Whether you’re a small business, creator, or brand, I focus on building a strong online presence that increases engagement, visibility, and connection with your audience. What I can help you with: • Social media strategy & content planning • Instagram & TikTok management • Short-form video (Reels/TikTok) strategy • Caption writing & hashtag strategy • Content calendars & scheduling • Social media audits & optimization • Brand voice development • Analytics & performance insights With a background in communications, digital media, and influencer marketing, I understand both the creative and analytical sides of social media. I’ve worked with lifestyle, entertainment, and small business brands, and I’m especially experienced in platforms that rely on trends, storytelling, and audience engagement. If you’re looking for someone who is: • Organized & reliable • Up-to-date on trends • Strategic but creative • Easy to communicate with I’d love to work together! Feel free to message me to discuss your goals or request a quick audit to see how we can improve your social presence.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $723
Billed in all: $2,391$2.4k
$181 in the last 6 months
Across 5 contracts
Earnings, last 30 days
Skill rankings: Top 31% in Content Editing
Ranked by MRR among everyone on Upwork with the skill.
- #23Media Analytics69 freelancers · 🇺🇸 #8Top 33%🇺🇸#8 of 24
- #728Digital Marketing Materials1,754 freelancers · 🇺🇸 #179Top 42%🇺🇸#179 of 449
- #804Brand Consulting2,336 freelancers · 🇺🇸 #277Top 34%🇺🇸#277 of 929
- #1,131Content Editing3,676 freelancers · 🇺🇸 #251Top 31%🇺🇸#251 of 994
- #1,254Brand Development3,166 freelancers · 🇺🇸 #375Top 40%🇺🇸#375 of 1,095
- #1,265Brand Strategy3,282 freelancers · 🇺🇸 #383Top 39%🇺🇸#383 of 1,086
- #1,345Branding & Marketing3,758 freelancers · 🇺🇸 #391Top 36%🇺🇸#391 of 1,207
- #1,696Brand Identity4,932 freelancers · 🇺🇸 #335Top 34%🇺🇸#335 of 1,017