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Katie D.

Katie D.

Fashion Consultant | Wholesale, Sales & Brand Strategy | 19+ Yrs

Fashion Consultant | Shopify | Faire | Wholesale | Product Development Hi, I'm Katie Daniel, an apparel consultant with 18+ years of experience helping fashion, activewear, and lifestyle brands grow through wholesale, ecommerce, product development, and operations. I spent more than 15 years helping build NUXactive, where my career evolved from apparel design into product development, manufacturing, Shopify merchandising, wholesale expansion, pricing, inventory planning, sales, and cross-functional operations. Today, I partner with brands that need experienced, hands-on support, whether for a one-time project or ongoing collaboration. I can help with: Shopify store management & merchandising Faire storefront setup & management Klaviyo email campaigns NuORDER management Wholesale strategy & buyer outreach Product development & manufacturing coordination Pricing & merchandising Inventory planning & production calendars Operations & workflow improvements Platforms: Shopify | Faire | Klaviyo | NuORDER | Microsoft Office | Google Workspace | Canva | Instagram I enjoy helping founders turn ideas into organized, scalable businesses. Whether you need help launching a collection, optimizing your Shopify store, growing wholesale accounts, or improving day-to-day operations, I bring practical experience and a collaborative approach to every project. If you're looking for someone who can jump in quickly, communicate clearly, and become an extension of your team, I'd love to discuss your project.

🇺🇸Dallas, United States$120/hr100% JSSSince Jan 2026

Earnings and projects

MRR
$1k

Last 6 months ÷ 3.3 months active (since Jul 2026)

World#48,098 / 412k
🇺🇸Country#8,039 / 62.1k
Revenue, last 30 days
$1.4k

Last 6 months: $3.3k

World#31,631 / 412k
🇺🇸Country#5,359 / 62.1k
Total earnings
$3.3k

Billed in all: $3.4k

World#289,406 / 412k
🇺🇸Country#45,093 / 62.1k
Per project
$3.3k

$3.3k in the last 6 months

World#50,799 / 412k
🇺🇸Country#8,506 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
1
0% fixed100% hourly
World#360,671 / 412k
🇺🇸Country#53,151 / 62.1k

Earnings, last 30 days

$3.4k+$1.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2k$3k$4kOct 8Oct 23Nov 7

Skill rankings: Top 9% in Retail & Wholesale

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Fashion Forecasting88 freelancers · 🇺🇸 #2Top 15%
  2. #14Fashion Merchandising138 freelancers · 🇺🇸 #2Top 10%
  3. #15Retail & Wholesale166 freelancers · 🇺🇸 #3Top 9%
  4. #15Market Trends133 freelancers · 🇺🇸 #3Top 11%
  5. #19Retail Merchandising157 freelancers · 🇺🇸 #8Top 12%
  6. #25Wholesale262 freelancers · 🇺🇸 #2Top 10%
  7. #30Fashion Consultation218 freelancers · 🇺🇸 #10Top 14%
  8. #37Production Planning333 freelancers · 🇺🇸 #12Top 11%