Daniel C.

I help businesses carry out objective business and market analysis so they can make clear, data-led strategic decisions. I work with founders and leadership teams who want an independent, evidence-based view of their market, customers, and growth options, not generic advice, theory, or hype. My role is often to bring structure and clarity where there are assumptions, incomplete data, or too many competing ideas. My background spans B2B marketing, research, sales enablement, and data analysis. I’ve worked across early-stage and established organisations, analysing customer journeys, market opportunities, go-to-market approaches, and engagement data to support better decision-making. I typically support work such as: Market and competitive analysis Customer, ICP, and persona research Go-to-market and growth strategy Funnel, retention, and engagement analysis Business model and opportunity assessment Translating complex data into clear, actionable recommendations I’m comfortable working in ambiguous environments and challenging assumptions constructively. My focus is always on practical outcomes, helping teams understand what the data is really telling them and what to do next. I’m happy to start with a defined piece of analysis or advisory work and expand from there if it’s a good fit.