Frankie B.

I help beauty, wellness and lifestyle brands launch, reposition and scale through robust insight-led, culturally fluent social strategies. ✨ Recent impact: • Scaled a premium haircare brand from 0–17,000 followers in 12 months • Increased engagement from 20–30 interactions to 10,000–36,000+ per post • Drove 5000%+ reach growth without increasing paid spend • Led full-scale campaign production delivering hero films, social-first edits and 40+ brand & ecom assets from a single shoot What I specialise in: • Brand & social strategy • Social growth & repositioning • TOV/content direction rooted in audience psychology • Instagram & TikTok-first content strategy • Campaign ideation & creative direction • End-to-end production oversight Less posting for the sake of it - more purposeful, considered growth.